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释义:Words of Marketing

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发表于 2016-7-9 23:17:58 | 显示全部楼层 |阅读模式
  1. Distribution channel. 2. to launch a product 3. market opportunities 4.
market research 5. market segmentation 6. packaging 7. point of sale 8. product
concept 9. product features 10. sales representative
          A. all the companies or individuals involved in moving a particular good or
service from the producer to the consumer.
          B. an idea for a new product, which is tested with target consumer before
the actual product is developed
          C. attributes or characteristics of a product: quality, price, reliability,
etc.
          D. dividing a market into distinct groups of buyers who have different
requirements or buying habits
          E. places where goods are sold to the public- shops, stores, kiosks, market
stalls, etc.
          F. possibilities of filling unsatisfied needs in sectors in which a company
can produce goods or services
          G. someone who contacts exists and potential customers, and tries to
persuade them to buy goods or services
          H. collecting, analyzing and reporting data relevant to a specific
marketing situation(such as a proposed new product)
          I. to introduce a new product onto the market
          J. wrappers and containers in which products are sold
          1 A 2 I 3 F 4 H 5 D 6 J 7 E 8 B 9 C 10 G
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