Once pyramid-selling through WeChat spreads, it turns a circleof friends
into a platform of fraud, which not only seriouslyundermines people's daily
social life but also endangers socialstabilization.
“微传销”的泛滥将朋友圈变成了诈骗平台,不仅影响人民群众社交生活而且危害社会稳定。
有没有注意到,朋友圈卖面膜的妹子越来越多了?微博营销(marketing on WeChat)究其本质就是熟人营销(acquaintance
marketing),也叫朋友圈营销(friendvertising),是通过个人信誉(personal
credit)和情感纽带(emotionalbond)向亲戚和朋友兜售产品。
清华大学经济管理学院教授胡左浩说:“判断是正常的经营、正常的代购(procurementservice)还是传销,关键看它的盈利模式是不是靠发展下线(attracting
lower-level clients),是不是金字塔型模式(pyramid-selling scheme)。”