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Google Works On Launching Retail Stores
Google Inc. has been developing plans to launch retail stores in the U.S., said people familiar with the matter, in another sign the company is studying Apple Inc.'s playbook for building a consumer-electronics brand.
据知情人士说，谷歌公司(Google Inc)一直在制定在美国开设零售店的计划，这个迹象再次表明，该公司正在学习苹果公司(Apple Inc.AAPL-0.04%)打造消费电子产品品牌的做法。
The stores would likely sell Google-branded hardware, these people said. But it isn't clear when or where any stores would open, and one of the people said the Internet giant might not move forward with the plan this year.
上述知情人士说，零售店可能销售谷歌品牌的硬件产品。但不清楚开设零售店的时间和地点，而其中一位知情人士说，这家互联网巨头今年可能不会推进这一计划。
Apple's stores have been a big factor in the success of the company's iPhones and iPads, and Microsoft Corp. has also opened its own retail outlets. Inside Google, the idea of opening retail stores has long been debated as the company has become a major player in mobile devices, said people familiar with the discussions.
苹果的专卖店是其iPhone和iPad大获成功的一个重要因素，且微软(Microsoft Corp.)也开设了自己的零售店。据知情人士说，随着谷歌成为移动设备领域的重要一员，谷歌内部一直在讨论开设零售店的想法。
Such a move may represent a change of heart in the two years since Google co-founder Larry Page became the company's chief executive. Following Google's short-lived attempt in 2010 to bypass brick-and-mortar stores to sell the Nexus One smartphone via its website, Mr. Page didn't express much interest in opening retail stores whenever the possibility was discussed, said a person with knowledge of the matter.
这样一种举措可能代表谷歌联合创始人佩奇(Larry Page)担任公司首席执行长的这两年谷歌改变了想法。据一位知情人士说，2010年谷歌试图绕过实体店通过其网站销售Nexus One智能手机，但很快就失败了，之后每次讨论开设零售店的问题，佩奇都未显示出太多的兴趣。
Yet Google's expansion beyond Web services and software into mobile hardware makes a move into retail seem more logical.
然而，谷歌的业务从网络服务和软件扩展至移动硬件，这使谷歌开设零售店看起来更加合理。
Last year Google completed its acquisition of Motorola Mobility, which builds smartphones and tablets. As of last fall, there was debate inside Google about whether Motorola Mobility should become Google's retail arm or whether the Google-owned stores should refrain from promoting Motorola, said a person familiar with the matter.
去年，谷歌完成了对生产智能手机和平板电脑的摩托罗拉移动(Motorola Mobility)的收购。据一位知情人士说，截至去年秋天，谷歌内部一直存在争论，争论的焦点是摩托罗拉移动是否应该成为谷歌的零售部门，谷歌拥有的门店是否应该对摩托罗拉不做宣传。
Even though Google wants Motorola to succeed as a device maker, the company is being careful not to appear to favor Motorola over other device makers─such as Samsung Electronics Co. and Sony Corp. ─that also use Google's Android operating system to power mobile devices.
即使谷歌希望摩托罗拉成为一个成功的设备生产商，该公司也小心翼翼地表现得对摩托罗拉和其他同样使用谷歌安卓(Android)操作系统的移动设备生产商一视同仁，其中包括三星电子(Samsung Electronics Co.)和索尼(Sony Corp.)。 |
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发表于 2016-7-11 09:56:47