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BlackBerry-makers unveils "make-or-break" BB10 devices
Canada's tech giant Research In Motion Ltd, now renamed just as BlackBerry, on Wednesday launched the much delayed BlackBerry 10 with a whole slew of new features and innovations.
It's been more than a year since the launch was supposed to happen, but BlackBerry took the stage in Toronto, London, Dubai, Paris, Johannesburg and New York to showcase what they've been laboring over during this period of hibernation.
They unveiled the first two phones in the series, a sleek Z10 touchscreen phone, and a Q10 that carries the iconic QWERTY keyboard BlackBerry loyalists love.
Remarketing the products with a new, unified brand name, the company's CEO Thorsten Heins said at the New York launch that they're hoping to start afresh and rebuild their brand with this launch.
"BlackBerry has changed, we have re-designed the BlackBerry experience, we have re-engineered our products, we have re-invented this company and we want to reflect this in our brand," he said.
"We are now more than ever a company that is united in our vision for mobile computing, and it all starts today," Heins said.
Some of the new features include a speedy predictive keyboard, a hub for social media addicts to unite all their different accounts and information, BlackBerry Balance which allows users to separate work from play on a secure system, an impressive time shift camera that allows you to choose the best photos by capturing moments before and after you snap the photo.
Known as the smartphone pioneers that launched the very first smartphone back in 1999, BlackBerry has descended from the top of the game to just a phone of the past.
Apple Inc's iPhones and devices powered by Google's Android have captured the market over the last few years, leaving Blackberry makers in constant efforts to keep up.
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加拿大黑莓手机生产商——移动通信研究公司30日举行新闻发布会，宣布该公司更名为黑莓公司，并发布新一代操作系统——黑莓10及采用该系统的两款智能手机。
公司首席执行官托尔斯滕·海因斯宣布，这家公司将由移动通信研究公司更名为黑莓公司，公司及产品将使用同一个名字。他说：“这是一个品牌，也是一个承诺。”
全新的黑莓10系统具有支持多个任务处理、虚拟键盘智能联想输入、工作与个人双运行模式等新功能，能为手机用户带来移动计算新体验。黑莓还为应用商店增加了音乐、视频等多媒体内容，目前其应用程序数量已突破7万个。
上述两款黑莓新品分别为Z10触摸屏手机和Q10全键盘手机，这两款手机均运行黑莓10操作系统。
黑莓手机以独特、安全的移动邮件系统著称。这家移动通信研究公司因成功推出黑莓智能手机一度成为加拿大最有价值企业。但近年来，黑莓手机市场低迷，不敌主要竞争对手，明显出现颓势。
公司首席执行官海因斯说：“黑莓在变化。我们重新设计产品并重新塑造黑莓体验。我们希望重新体现这一标志性品牌。” |
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发表于 2016-7-11 09:56:37