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(Reuters) - Angry Birds-maker Rovio Entertainment will be hoping to prove it's no one-hit wonder when it launches Bad Piggies on Thursday, just as players seem to be tiring of the game they've been addicted to for the past three years.
one-hit wonder：昙花一现
be tiring of：对...厌倦
be addicted to：对...上瘾
The new game will feature pigs which strike back at the birds who attacked them with slingshots in Angry Birds.
A hit on app stores would give the Finnish company a boost as it looks to a possible stock market flotation next year. Some analysts put its market value at between $6 billion and $9 billion, nearly on a par with another top Finnish tech name, phone maker Nokia Oyj.
stock market flotation：上市
on a par with：同...一样
Rovio was founded in 2003 and became a global phenomenon after it launched Angry Birds for Apple Inc's iPhone in late 2009.
The highly-addictive game helped Rovio's sales jump 10-fold to $100 million last year, a fraction of the 38.7 billion euros ($50.2 billion) which Nokia chalked up.
up：取得
It has remained at the top of gaming charts, with more than a billion downloads, and had 200 million monthly users at the end of 2011. That compares for instance with the 240 million attracted by offerings from U.S-based Zynga Inc, such as the Facebook-based Farmville.
Farmville：开心农场
But there are signs Rovio is losing its momentum.
Amazing Alex, the first non-Angry Birds game in more than two years from Rovio, hit No. 1 on download charts in July but has since slumped to outside the top 50, while Angry Birds Space has dropped fast from the top-grossing lists.
top-grossing lists：卖座榜单
"Rovio needs a big hit right now. Over the past two months, Rovio's revenue-generation ability has suddenly slipped badly," said analyst Tero Kuittinen from Finnish mobile analytics firm Alekstra. |
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发表于 2016-7-11 09:28:25