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热点演练3
Directions :For this part , you are allowed 30 minutes to write a
composition on the topic Celebrity Effect . You should write at least 120 words
following the outline given below in CHinese :
1.很多公司利用明星效应来宣传自己的产品。
2.分析明星效应产生的原因。
3.谈谈“我”的看法。
参考范文
框架搭建：由标题和提纲所列内容可知，本文应为一篇明现象类作文，其基本的段落安排如下：第一段指出明星效应这一现象并描述其主要表现;第二段分析明星效应产生的主要原因;第三段谈谈“我”对明星效应的看法。
Celebrity Effect
Nowadays , more and more companies use clebrity effect to promote their
products . Every day we are exposed to a large number of star advertisements on
television , newspapers and other media . In addition , it has become a very
common phenomenon that entertainment celebrities and sports stars are employed
as spokesmen for the products .
There are many different factors contributing to this phenomenon . Among
all these factors , the great profits celebrity effect brings play a critical
role . Those stars images familiar to the public make tha products become
popularized in a short time . Moreover , celebrity endorsement may enhance the
products' images , and thus win the consumers' trust . Besides , celebrities can
not only make a lot of money but have more exposure and popularity .
No doubt , celebrities increase the charm of the products , and a win-win
result is achieved between companies and celebrities . However , it is worth
noting that some celebrities are not responsible enough . They might become the
marketing tool of some dishonest companies . Therefore , I suggest celebrities
improve their responsibilities and make efforts to achieve an all-win of
consumers , celebrities and companies .
（兼职编辑：张博） |
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发表于 2016-7-11 08:55:11