|
|
T-Mobile ads launch in Euro 2008 semi
T-Mobile is using tonight's Euro 2008 semi-final clash between Spain and Russia to launch a ￡17m campaign with a
pledge to guarantee a better deal on minutes than any other company.
The TV campaign, which will break at 8.30pm on ITV1 during the second Euro 2008 semi-final, will also see the
introduction of a new T-Mobile strapline: "Life's for Sharing".
T-Mobile's new strapline replaces "Simply closer", which the mobile operator has been using for the last 18 months.
The company has created a series of TV ads guaranteeing to offer consumers more minutes for ￡30 than rival mobile
operators O2, Orange, Vodafone or 3.
T-Mobile's first ad features an archaeologist, who instead of preserving artefacts is destroying Roman vases because
he is desperately, and unsuccessfully, hunting for "more minutes" than the company offers.
A second TV ad features a medium at a séance searching for minutes in the afterlife.
"Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that
to life," said Paul Silburn, creative partner at T-Mobile's ad agency, Saatchi & Saatchi.
T-Mobile said the new "pledge" will "put an end to the tiresome search for the best value mobile deals".
The TV campaign will be supported by national press, online and outdoor ads, including "station domination" at
Oxford Circus from June 30.
T-Mobile's new guarantee is available to all new and existing Solo 30 and Combi 30 customers signing up to a
contract of ￡30 per month.
· To contact the MediaGuardian news desk email or phone 020 7239 9857. For all other
inquiries please call the main Guardian switchboard on 020 7278 2332.
· If you are writing a comment for publication, please mark clearly "for publication". |
|
发表于 2016-7-10 18:27:18