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The forgotten supermodel
It was a magazine cover - British Vogue's January 1990 edition - that ushered in the supermodels and everything that came
with them: the demands, tantrums, bad time-keeping and quips that they wouldn't get of out bed for less than $10,000. It was
after seeing that black and white picture of Naomi Campbell, Linda Evangelista, Christy Turlington and Cindy Crawford that
George Michael booked them to appear in the video for his song Freedom, and Gianni Versace paraded down the catwalk with
them. But there was another woman positioned right in the middle of those four - Tatjana Patitz. She was certainly no less
beautiful than the others, with her catlike eyes and uncommonly perfect bone structure, and she went on to become the face of
numerous coveted campaigns, including Chanel, Calvin Klein and Versace; she was shot by some of the best photographers in the
business.
Over the last couple of years, the first four, although positively geriatric in model years, have had something of a revival.
Evangelista has fronted a Prada advertising campaign, Turlington was booked for Escada, and, last year, Crawford staged her
comeback with a shoot in French Vogue; Campbell has never really gone away. Last summer, Vanity Fair magazine devoted several
pages to the supermodels of old. But Patitz was not among them.
For whatever reason, the return the other supers have been enjoying has not included her. Instead of being offered YSL or
Prada, she has modelled for Uniqlo and is currently fronting a campaign for the slightly dowdy and relatively obscure brand
Franco Callegari. She also models for Claire Fisher, a German cosmetics company (Patitz, who was born in Germany, has a
higher profile there than here).
All of this is a roundabout way of saying, rather meanly, where did it go wrong for Patitz? Did her strong, feline look
simply go out of style? Outside the fashion world, she never came to be known by one name only, the way Naomi and Cindy were
(and still are). In fact, few people outside the fashion world would even recognise her full name. Indeed, Claudia Schiffer -
who has lately done campaigns for Chanel and Dolce & Gabbanna, and has a L'Oréal contract - has seemed to replace Patitz in
our collective memory of the lineup on that Vogue cover, a kind of a cuckoo in the original supermodel nest.
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