|
双语阅读:传苹果明年推出迷你iPad 对抗亚马逊价格战
1146321230-0.jpg
Apple rumored to counter Amazon Kindle Fire with 'iPad mini' in 2012
Spurredby the recently announced Amazon Kindle Fire and its $199 price, Apple is rumored to be exploring a new low-cost iPad for release in the first few months of 2012.
据传受近期发布的亚马逊低价平板电脑Kindle Fire(售价199美元)的刺激,苹果将开发低端价格iPad并于2012年头几个月发布。
Analyst Brian White with Ticonderoga Securities has been touring China mainland and Taiwan and meeting with component suppliers, where he has heard rumblingsof a so-called "iPad mini" arriving next year. The "mini" name doesn't necessarily refer to the size of the device, he said, but a lower entry-level price.
罗加证券公司的分析师Brian White在中国大陆及台湾地区考察并与苹果的零件供应商进行接触,他获得的消息是迷你iPad将在明年推出。不过White表示,“迷你”指的并不是较小尺寸,而是低端定位的价格。
He said such a device is expected to arrive in the first few months of 2012, allowing Apple to tap into a "more price sensitive consumer segment," and also fend off the Amazon Kindle Fire, the retailer's first entrance into the touchscreen tablet market.
White表示迷你iPad有望在2012年头几个月发布,苹果将锁定对价格更为敏感的消费群,同时也是为了对抗亚马逊Kindle Fire平板电脑。Kindle Fire是全球最大的网络零售商亚马逊进入触屏平板电脑市场的第一步。
"We believe this lower priced iPad could be priced in the mid-to-high-$200 range," White wrote in a note to investors. "We expect this will be followed by a much more powerful, feature rich standard-priced iPad 3 in (the second quarter of 2012)."
White在客户报告中表示,低价定位的iPad售价预计将在250-300美元范围内。他还预计苹果将在第二季度推出功能更强大、特色丰富的标准价格iPad 3。
|
|