|
|
广告是否让人民变得不一样
题目是：Advertisements discourage us from being different individuals and make
us become what they want us to be and look the same. Do you agree or
disagree?
Advertisements discourage us from being different individuals and make us
become what they want us to be and look the same. Do you agree or disagree?
广告阻止我们成为不同的个体，使我们成为他们想要我们成为的样子，看起来都一样。你同意或不同意吗?
思路解析：
1.
广告让人们变得个性化。举例，大量的广告标语，如“唯一的”，“特别的”，“最好的”，“不一样的”，都是在暗示人们去购买那些不那么大众化的产品来突出自我。
2.
但是，广告的基本功能却是帮助大公司垄断市场。举例，投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象，这吸引了越来越多的人来购买同样的产品。相反，那些小公司却因为缺乏资金做广告而陷入破产边缘。最终，整个市场会被单一品牌垄断。
3.
广告的另外一个作用是制造流行趋势，这刺激了人们对同一个时尚进行盲目的购买。举例，在大厂商的广告诱惑之下，很多的人们总是购买同一个著名品牌的衣服，鞋子，包包，这让她们的外表缺乏区别。
参考范文：
Nowadays, the overwhelming influence of advertisements on media has made
too many controversial social issues. Some people argue that advertisements make
the audience have the similar look by driving them to buy products of the same
brand. Personally, I fundamentally agree with this assertion, and my reasons
will be explored as below.
Admittedly, the literal intention of advertisements is to sharpen the
concept of individualism. For the purpose of distinguishing brand names, slogans
and testimonials in advertisement are always full of very personalized words,
including "new", "innovation", "uniqueness", "revolution", "the best", "the
only", "the first". It is clear that core values of these words bring people a
motivation to change, and a desire to try something distinctive. Consequently,
the gap between people can be broadened, because any individual is stimulated by
advertisements to express their personalities by buy different items, instead of
following common tastes.
However, when considering practical effects of advertisements on the
society, I strongly believe they play a role of depersonalizing the audience,
and the first reason is that commercials are the key tool for big companies to
monopolize the market. One hand, many big companies invest billions of dollars
annually in making fascinating and prepossessing advertisements to attract the
public, which consistently maintains the loyalty of patrons, and cultivate good
impressions of potential customers on their brands. On the other hand, small
companies have too limited financial ability to afford these costly publicity
campaigns, so that their names and influences continue to fade and lose consumer
groups. That is to say, advertisements, an expensive privilege only for rich and
big companies, help these companies exclusively occupy the market, as well as
reducing the diversity of brands. In this situation, people definitely look the
same, because they have no other options but buy the same-brand food, clothes
and devices produced by a dominating company.
Another reason supporting this assertion lies on the fact that exposure to
advertisements standardizes thoughts and tastes among audiences, especially in
terms of their appearance. A typical example comes from fashion, cosmetic and
shampoo commercials which highlight the close-up of images of certain model or
celebrity. This is a strong brainwash by implying that images of these actors
are common standards of human beauty, and then triggering massive public
imitation shows round by round. In too many cases, large groups of hypnotized
people, regardless of ages, careers and races, blindly follow and chase
so-called iconic figures in an advertisement, mainly through buying and using
the same lipstick and perfume, wearing same clothes, watch, ornaments and bag,
even copying the same hair style.
In conclusion, I believe the main social influence of advertisements is to
make people have the similar images apparently. Although slogans of
advertisements tend to individualize the audience, the truth is that
advertisements not only let big companies rule the market solely, but also
manipulate the public’s minds to buy the same things. |
|
发表于 2018-12-8 10:33:33