2018年12月英语六级听力真题预测585

英语自学网

六级听力考试相对于四级听力考试，在难度上还是增加不少的，就从短篇新闻和学术讲座上来看，从听力词汇和问题上就有着不小的挑战，文都四六级小编现下帮各位考生整理了2018年12月六级听力真题预测(585)，从深层上帮助各位考试克服听力难关。
【马上进入听力练习时间】
19.
A. Comparison shopping.
B. Consulting the telephone number.
C. Asking for product service.
D. Asking the place of a product.
20.
A. Convenience.
B. Range of the product.
C. The size of the ad.
D. The reputation and the image.
21.
A. Category system.
B. Electronic Yellow Pages.
C. Introduction of the location.
D. Building up the image.
Section B
Passage One
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects-people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. [26]The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn't have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. [27]The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. [28]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
Questions 26 to 28 are based on the passage you have just heard.
19. What is the basic use for the Yellow Pages?
正确答案：A
解析：本题考查对细节的记忆。录音中明确提到黄页主要用于comparison shopping，故A正确。
20. What is the most important design part of a Yellow Pages ad?
正确答案：C
解析：本题考查对细节的记忆，答案为C。符合短文听力“听到什么选什么”的解题原则。
21. What is the latest invention in directory advertising?
正确答案：B
解析：录音最后一句即是答案所在之处，由此可知B正确。短文结尾处常出题。