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Dutch fashion and shoe label Explicit Wear is hoping to solve one of life’s
sticky situations — the annoyance of stepping in discarded chewing gum on the
pavement — while helping to keep Amsterdam’s city streets clean.
荷兰时尚鞋履品牌Explicit
Wear希望能解决生活中的一个让人厌烦的事——走路时踩到吐在人行道上的口香糖——同时帮助保持阿姆斯特丹城市街道的清洁。
The brand has partnered with local marketing organization Iamsterdam and
sustainability firm Gumdrop to create a limited-edition sneaker for adults made
from recycled gum that’s literally been scraped from the city’s pavements.
Explicit
Wear与当地营销机构Iamsterdam和环保公司Gumdrop合作设计了一款限量版的成人运动鞋，其原材料是从阿姆斯特丹的人行道上刮下来的回收口香糖。
The discarded gum is being put to good use to make stylish kicks that also
raise awareness for the anti-littering cause. Priced at around $332, the shoes
will debut sometime in June.
他们将这些废弃口香糖加以利用，制成时尚运动鞋，此举也是为提高公众禁止乱扔垃圾的意识。口香糖运动鞋售价约为332美元(约合人民币2100元)，将于6月发售。
According to the project, more than 3 million pounds of gum wind up on
Amsterdam’s streets and sidewalks each year, costing the city millions of
dollars to clean up.
据该项目介绍，每年约有超过300万磅的口香糖落在阿姆斯特丹的街道和人行道上，清理这些口香糖需花费数百万美元。
Available for preorder now, the new Gumshoe sneakers — offered in both a
bubblegum pink and a black/red colorway — feature durable rubber outsoles
recyclable compounds (called Gum-Tec) produced by Gumdrop, 20 percent of which
are made from gum.
新款口香糖运动鞋现已接受预订，有泡泡糖粉和红配黑两种配色，其耐磨橡胶外底由Gumdrop公司生产的可回收化合物(Gum-Tec)制成，这种化合物20%的成分来自口香糖。
Nearly 2.2 pounds of gum is used in every four pairs of shoes. A map of
Amsterdam is molded into the bottom of the soles to subtly remind people of the
littering problem. Even better, the sneakers actually smell like bubblegum, too
— without the annoying stickiness.
每四双鞋要使用2.2磅(将近1公斤)口香糖。鞋底用模具铸造了阿姆斯特丹的地图，以此巧妙提醒人们乱扔垃圾的问题。更妙的是，这款运动鞋闻起来也像泡泡糖一样，却没有讨厌的粘性。 |
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发表于 2018-5-12 10:12:39