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英语新词:“野生KOL”什么意思?

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发表于 2018-5-12 10:12:20 | 显示全部楼层 |阅读模式
  野生KOL
          Spontaneous Key Opinion Leader
          释义
          他们是朋友圈的野生广告人,只不过是不赚广告费的那种。
          A Spontaneous Key Opinion Leader is someone at the forefront of brand
advocacy in their social networks.
          他们每天都在推荐各种品质良莠不齐的食品、餐厅、服装、活动、旅游目的地,为朋友们的消费升级操碎了心,其活跃程度令人胆寒。
          These social media enthusiasts don't typically charge a fee to help promote
a brand, restaurant, clothing label, activity or travel destination. They go out
of their way to help their friends accomplish their consumption upgrade. Their
enthusiasm can scare the hell out of you.
          这些人绝对是这个商业社会的脊梁。
          No doubt, they are the backbones of this commercial society.
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