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当品牌logo换都成了女版 画风真是超萌!(组图)

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发表于 2018-3-21 22:56:59 | 显示全部楼层 |阅读模式
  This year's women's day was all about empowering women, and more companies
than ever have come together to celebrate this day.
          妇女节是关于赋予女性权力的节日,今年有比以往任何时候还要多的公司都来庆祝这一天。
          Creative Equals, an organization aiming to support talented women and
promote diversity in creative industries, has decided to replace iconic brand
logos with female figures in order to highlight the issues of unbalanced
branding in the media.
          美国一家创意组织Creative
Equals致力于支持有才华的女性以及促进创意产业的多元化。该公司决定用女性形象来代替原来的知名品牌标志,以此来突出强调媒体上品牌标志性别不平衡的问题。
          Their logos include companies like Pringles, Monopoly, DreamWorks,
Schwarzkopf, and Bic. Creative Equals hope that this will bring out the issues
of gender inequality because according to the organization's founder and CEO Ali
Hanan, 89.5 percent of design directors are male and it can affect a brand's
identity.
          这些品牌包括像Pringles(品客),Monopoly(韩国的创意文具及包袋品牌),
DreamWorks(梦工厂),Schwarzkopf(施华蔻),和Bic(比克)这样的公司。Creative
Equals组织希望这将引出性别不平等的问题,因为根据该组织创始人兼首席执行官Ali Hanan的说法,89.5
%的设计总监是男性,这可能会影响一个品牌的身份定位。
          In an interview with Dezeen, Ali Hanan stated that they are not attacking
any of these brands personally, but they wanted to show a variety of examples to
get people celebrating International Women's Day and thinking about the need for
more women.
          在接受Dezeen采访时,Ali Hanan表示,他们并不是要攻击这些品牌,他们只是想展示多种例子让人们庆祝国际妇女节,并多多考虑女性的需求。
          This is not the only creative idea for International Women's Day this year,
we were already surprised by Barbie's collection of 17 new dolls that portray
inspiring women from all around the world.
          这并不是今年国际妇女节唯一的创意,我们已经被17个新的描摹激励人心的女性偶像的芭比玩偶震撼到了。
          See how these iconic male mascots would look like if they were females!
          看看下面这些标志性的男性吉祥物如果是女性会是什么样子!
          Miss Pringles
       

e50e50f5676740469dc58dc9a3792f1c56.gif

e50e50f5676740469dc58dc9a3792f1c56.gif

       
          Miss Monopoly
       

ebfa0ac10b1e11f5d565340f46c3997256.gif

ebfa0ac10b1e11f5d565340f46c3997256.gif

       
          Miss Schwarzkopf
       

8ff720e10647be4f370a849fe3e7786656.gif

8ff720e10647be4f370a849fe3e7786656.gif

       
          Miss Dreamworks
       

b5867bffc28c0c6b39dfda24a765827d56.gif

b5867bffc28c0c6b39dfda24a765827d56.gif

       
          Miss Bic
       

b72397ecb81c6bd08020ec985f2abd8056.gif

b72397ecb81c6bd08020ec985f2abd8056.gif

       
          Miss Bafta
       

1b520fb91633cc012f86c593b8307b8956.jpg

1b520fb91633cc012f86c593b8307b8956.jpg

       
          Miss Oscar
       

e298efa67f350f4d33423cc0adbb809656.jpg

e298efa67f350f4d33423cc0adbb809656.jpg

       
          McDonald's
       

d0938b3b839bdf446e7a1e895826847a56.jpg

d0938b3b839bdf446e7a1e895826847a56.jpg
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