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2018年6月英语四级阅读训练354

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发表于 2018-2-12 21:06:48 | 显示全部楼层 |阅读模式
  2018年英语四六级考试已经上线,文都四六级小编提醒各位考生:英语四级考试中四级阅读所占比重为百分之三十五,阅读训练的重要性不言而喻,然而四级阅读技巧也是一门学问。小编为了能让大家更好的提高阅读能力,为各位考生提供2018年6月英语四级阅读训练(354)。
【四六级成绩查询】     【四六级考试报名】     
  We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).
  The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
  Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
  Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
  26. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.
  A) decrease gradually
  B) remain at the same level
  C) become unstable
  D) improve enormously
  27. The first paragraph tells us that a new product is ________.
  A) not easily accepted by the public
  B) often inferior to old ones at first
  C) often more expensive than old ones
  D) usually introduced to satisfy different tastes
  28. Marketers need to know which of the four stages a product is in so as to ________.
  A) promote its production
  B) work out marketing policies
  C) speed up its life cycle
  D) increase its popularity
  29. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.
  A) pleasing the young as well as the old
  B) increasing usage among students
  C) exploring new market sections
  D) serving both military and civil needs
  30. In order to recover their share of the world market, U.S. auto makers are ________.
  A) improving product quality
  B) increasing product features
  C) modernizing product style
  D) re-positioning their product in the market
  【答案解析】
  26-30  DDABA
  以上就是文都四六级小编为各位考生整理的2018年6月英语四级阅读训练,希望各位考生从现在开始多多练习,争取在2018年6月的英语四六级考试中取得好成绩~
  2017年12月英语四六级考试虽然已结束,但文都四六级小编依然会为考生们推送及时、有效且实用的复习资料以及2017年12月英语四六级成绩查询等信息,帮助大家征战2018年英语四六级考试。关注文都四六级网【cet46.wendu.com】,了解更多有关英语四六级的相关内容。
  【成绩查询】2017年12月英语四六级成绩查询时间
  【考试报名】2018年6月英语四六级考试报名时间
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