英语学习论坛

 找回密码
 立即注册
查看: 13|回复: 0

双语:深陷种族歧视风波,H&M致歉并撤掉广告

[复制链接]

35万

主题

35万

帖子

107万

积分

论坛元老

Rank: 8Rank: 8

积分
1071070
发表于 2018-1-13 13:30:23 | 显示全部楼层 |阅读模式

5967630.jpg

5967630.jpg

          Swedish clothing giant H&M on Tuesday said it had withdrawn from sale a
green hoodie with the inscription “coolest monkey in the jungle” after an ad
featuring a black child triggered racism accusations.
          因深陷种族歧视风波,周二瑞典服装巨头H&M称将下架所有印有“coolest monkey in the jungle”的绿色卫衣。
          The company apologised on its Twitter account and said it would investigate
the online shopping ad which sparked outrage among observers on social
media.
          H&M公司在Twitter上道歉,称将会对这则引起轩然大波的线上广告进行调查。
          “We’ve not only removed the image from our channels, but also the garment
from our product offering,” the group said.
          公司的团队称:“我们不仅仅撤销这则广告,,还将下架生产的所有衣服。”
          “We understand that many people are upset about the children’s hoodie.”
          我们十分理解大家对这个儿童卫衣的不满。
          NBA superstar LeBron James on Tuesday was the latest public figure to slam
the brand.
          周二NBA球星勒布朗·詹姆斯(LeBron James)是第一个强烈抨击H&M的公众人物。
          “@hm u got us all wrong! And we ain’t going for it! Straight up!” James
said in an Instagram post which included a photo of the same ad, but with a
crown superimposed on the boy’s head, and the text on the hooded sweater
replaced by a crown.
          “你理解错我们的意思了,我们想看到的结果不是这个。真诚一点!”詹姆斯在Instagram上写到,下面还配了一张和广告一样的照片,但是将图片中男孩的头换成了皇冠,而卫衣上面的文字也用皇冠覆盖住。
          “Enough about y’all and more of what I see when I look at this photo. I see
a Young King!! The ruler of the world, an untouchable Force that can never be
denied!” the athlete said.
          他说:“你们真是够了,知道我从这张照片看到了什么吗?我看了一个年轻的王者!世界的统领者,不可一世的力量,永远都不能被否定!”
          “We as African Americans will always have to break barriers, prove people
wrong and work even harder to prove we belong,” James added.
          詹姆士补充道:“我们非裔美国人不得不消除隔阂,向人们证明他们的偏见,更要加倍努力证明我们是美国的一员。”
          Style blogger Stephanie Yeboah tweeted on Sunday: “You do know that monkey
is a known racial slur to black people right?”
          时尚博主斯蒂芬妮·耶博阿(Stephanie Yeboah)周日在推文中称:“你们应该知道猴子对于黑人来说是公认的歧视语吧?”
          H&M is one of several major companies to be hit by an advertisement
scandal in recent years.
          除了H&M之外,近几年还有其他几家大公司曾深陷广告丑闻。
          In October last year, skincare brand Dove apologised after it was accused
of racism for airing a commercial showing a black woman turning into a white
woman after removing her top.
          去年十月,护肤品牌多芬被指种族歧视,广告中一名黑人女子在脱了上衣后变成了一名白人女子。
          And Spanish clothing brand Zara in 2014 removed a striped pyjamas with a
yellow star after facing outrage over its resemblance to clothes worn by Jewish
prisoners in concentration camps.
          2014年西班牙服装品牌Zara被迫下架一款印有黄色星星的条纹睡衣,因其与犹太人在集中营穿的狱服相似惹恼大众。
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

小黑屋|手机版|Archiver|新都网 ( 京ICP备09058993号 )

GMT+8, 2018-4-25 14:47 , Processed in 0.062826 second(s), 9 queries , WinCache On.

Powered by Discuz! X3.4

© 2001-2017 Comsenz Inc.

快速回复 返回顶部 返回列表