【剑桥商务英语高级】常用词汇短语总结(第四章)

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        第一章链接 第二章上链接 第二章下链接 第三章链接
       

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        新编剑桥商务英语高级第三版第四章
         
         
        Unit4
        4.1P36
        1. Ur attitude not ur aptitude will determine ur altitude
        Latitude longitude
        2. failure is a detour not a dead-end street绕道 死胡同
        3. close the sale/deal
        4. buying signal: a sign (be open to be sold)
        5. prospective customer/buyer
        6. outside my budget
        7. suits my image
        8. mass market
        9. niche market 专营(targeted)
        10. ponit of sale销售点
        11. 各种营销方式
        viral marketing病毒式
        病毒营销（viral marketing，又称病毒式营销、病毒性营销、基因营销或核爆式营销），是利用公众的积极性和人际网络，让营销信息像病毒一样传播和扩散，营销信息被快速复制传向数以万计、数以百万计的受众，它能够像病毒一样深入人脑，快速复制，广泛传播，将信息短时间内传向更多的受众。病毒营销是一种常见的网络营销方法，常用于进行网站推广、品牌推广等。
        Radio promotion
        point of sale promotion
        sponsorship of events
        direct mail(post)
        Word of mouth recommendation
        Billboards
        Vehicle advertising
         
        Listen
        4.1 P137
        12. relationship selling
        13. issues and constraints they face
        14. hard-sell technique: pushy
        15. In my line of business
        Line of business (LOB) is a general term which often refers to a set of one or more highly related products which service a particular customer transaction or business need.
        16. perceived benefits
        17. deodorant除臭剂
        18. sustain technical competitive advantage
        19. advertisement be televised电视上播出
        P39
        20. 描述上升的词汇
        Growing/upsurge/accelerate/boom/increasingly/new wave/more widespread/enjoy a boom/recover from its recent downturn/go up/soar/putup
        描述下降的词汇
        Decline/fall/reduce/cut/go down/drop/lower/collapse
         
        Eg. The house price increase/put up
        put up the prices
        The gap increase/go up/soar
        Taxes go down/decrease/drop/collapse
        Cost cut/decrease/lower
         
        21. growing ubiquity=being everywhere
        22. have a material effect on
        23. at the sharp end处在第一位 决策
        24. boost the budget/
        Amount spent on sth is booming
        25. some budget be shifted out of 移出
        26. forward through adverts on recorded shows 看录制节目时按快进
        27. broadband penetration 宽带普及
        28. accelerate the trends for
        29. sth be consumed in an on-demand way 按需计算
        30. target a receptive audience 易接受
        31. pay a huge premium =extra money
        32. catch-all ads 全方位的
        33. holistic view
        34. tap into young consumers挖掘
        35. advertiser-funded content
        36. feel compelled to do
        37. come of age=grow mature
        eg. Let us also recognize that older generations themselves stand to learn a great deal from the experiences and examples of young people as they come of age in a world of accelerating interconnectedness.
         
        38. create a buzz around a particular clip造势
        39. shop mark up prices by 100% 涨价
        40. freeze orders
         
        4.2
        41. put pressure on our margins
        42. cut expenditure by
        43. it’s been a roller coaster of a year with sales fluctuating 比喻价格起伏很大，就像坐过山车一样
        44. post-Christmas blues
        45. hit a record high/peak
        46. go into overdrive to get the products out 加大力度
        47. things stabilized/leveled off
        48. clear out our stock
        49. offer reductions in the retail price
        50. anticipating customers’ needs /demand forecasting
         
        Listen 4.2
        P137
        51. based on / given
        52. modest increase/temperate
        53. figure predicted this year is…
         
        以上内容手打总结，如有遗漏请见谅，希望有帮助哈，有添加的内容请留言哦~
       

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