Louis Vuitton introduced its Tambour Horizon smartwatch to the world today,
but its newest digitaltimepiece carries a special significance for the biggest
market for luxury watches: it’s the first watch on Google’s Android Wear system
to work in China.
路易威登(Louis Vuitton，以下简称“LV”)今日在全球发布了其最新款智能腕表“Tambour
Horizon”，对巨大的奢侈品腕表市场来说，这款腕表还有一个重大意义：这是谷歌的安卓腕表系统首次进入中国市场。
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The luxury label released a campaign video for the watch today, featuring
China’s Justin Beiber, Luhan, among other global stars.
LV今日还为该表发布了系列广告，在众多全球明星中尤其突出了有“中国贾斯汀·比伯”之称的鹿晗。
The Tambour Horizon’s ability to operate seamlessly with China’s internet
comes as the market is witnessing a rebound in demand for luxury timepieces
following a rocky period for the industry caused in part by China’s luxury
gifting crackdown. That demand is also apparent for smartwatches—about 70
percent of respondents in a recent survey by RBC Capital Markets said they were
planning to buy a smartwatch in the next year.
中国曾对奢侈品送礼成风的行为严加打击，导致奢侈品行业陷入低迷期，如今腕表市场似乎有所回暖，Tambour
Horizon因此全方位进入了中国市场。对奢侈品市场的需求回暖在腕表领域显露无遗。据加拿大皇家资本银行(RBC Capital
Markets)最近的一项调查显示，受访者中大约70%的人表达了明年将购买智能手表的意愿。
Not only does the French fashion house’s parent company LVMH want a larger
piece of the market share in China, it is setting itself up to compete with
Apple. The tech company is still the leading global smartwatch brand, after
first introducing its collection to the market in 2015. In China, Apple has
already taken steps to capture designer-savvy affluent Chinese shoppers, teaming
up with Hermès to create a more stylish, high-end option for consumers.
法国时尚巨头LVMH不但想在中国市场占领更大份额，而且欲与苹果公司抗衡。苹果目前仍然是全球智能手表的领军者，于2015年推出了首款智能手表系列。而且苹果早已抢先瞄准了懂设计、钱包又充足的中国消费者，与爱马仕(Hermès)共同为之打造了更时尚、高端的智能手表。
“Right now, when [the] Chinese travel, they have to travel with two
watches: one for China and one for the rest of the world,” Louis Vuitton
chairman and chief executive Michael Burke told Business of Fashion in an
interview. “If a Chinese citizen buys the Horizon watch in Paris, when they land
in Shanghai and they reboot the watch, it boots automatically on the Chinese
operating system.”
LV董事长兼首席执行官迈克尔·伯克(Michael Burke)在访谈中告诉《时尚商业》(Business of
Fashion)：“现在中国游客旅游的时候要带两块表：一块是中国时间，一块是世界时间。但是在巴黎买了Horizon的话，回上海后重启一下手表，就能自动切换到中国时间。” | 
发表于 2017-7-14 19:32:12