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You've decided to look for a new job and want to make updating your social profiles part of your strategy.你决定寻找一份新工作，并把更新领英上的简历作为策略的一部分。
That part of your plan is right on: 93% companies look for candidates on LinkedIn. Plus, recent updates to the platform make getting on their radar even easier. 你的这部分计划是基于93%的企业在领英上寻找潜在的人选。另外，在该平台的更新可以使他们更好地找到你。
However, despite your best intentions, it is possible to do more harm than good. In other words, through all of your efforts to perfect your online presence, you may be making these common LinkedIn mistakes.然而，尽管你的意图很好，但它可能会带来更多损害而不是好处。换句话来讲，通过努力美化线上的存在感，你可能在犯如下领英上常见的错误。
1. Leaving your activity feed on保持活动反馈开启
True story: I have a contact who starts a new job, on average, three times a week. OK, not a full-time role, but that's about how often she adds a new side gig or freelancing role. I know this because I regularly get notifications asking if I'd like to congratulate her.真实的故事：我有位联系人开始了一个新工作，平均一周三次。好吧，不是全职的，但那是她添加新活动或者自由职业的频率。我知道这些事因为经常收到询问是否要恭喜她的通知。
This doesn't make her look ambitious. Instead, it makes her look like she's finding new jobs and quitting them with lightening speed.这并没有使她看起来有雄心壮志，反倒使她看起来一直在找工作并以闪电的速度辞掉了它们。
If you're someone who's adding new projects and information all the time, toggle the activity feed off so your network isn't notified of every change. Save that feature for when you have something particularly distinct or prestigious to share so that it stands out.如果你是那位一直增加新项目或者信息的人，关闭活动反馈以便你的的社交网络不是一更新就有通知。当你有什么特别明显或者杰出的成就要分享时再把这一功能开启。
Fix it解决办法
Log into your profile, then scroll down to Settings at the bottom of the page. From there, click to Privacy, then scroll down to Sharing Profile Edits. Make sure that for "Choose whether your network is notified about profile changes," you select "No."登录到个人简介，然后翻到页面底层的“设置”选项。点击“隐私”，然后翻到“分享简历编辑”。确保你“个人信息改变是否通知”这一选项选“否”。
2. Repeatedly changing your headline不断地改变标题
Your activity feed is off, so does that mean you're in the clear to update any part of your profile whenever you want? Unfortunately, no.活动反馈关闭，意味着什么时候你都能自由地更新信息？很不幸，不是这样的。
You want your page to be reflective of your brand — so what does it say if your headline is constantly changing?你要把你的页面作为品牌，但如果一直变换标题，那么它能表述什么？
I have a (different) contact who went through a phase where she was constantly redefining herself. Her headline would say she was a "ninja" in her field, and then the next week it'd be her formal job title, and then the next, she was a "rock star."我有个联系人一直利用短语重新定义自己。她的标题显示她在自己的领域是“忍者”，下一周忍者就成为了她的正式工作头衔。然后她又成为了“摇滚明星”。
When you take this approach, it looks like you aren't confident in how you describe yourself. And that's not good.当使用这一方式时，它会使你看起来对如何描述自己不自信。这不是很好。
Fix it解决办法
Come up with a long list of every possible headline you can think of. For inspiration, look at profiles of people you admire or people who have the job you want. Highlight the options you like most, sleep on it, and then choose one. (Oh, and for the record, never go with "ninja" or "rock star.")列出你能想到的标题清单。你可以从崇拜的或拥有你想要工作人的个人简历里寻找灵感。标亮最喜欢的选项，好好考虑一下，然后你就选择一个。（哦，最好不要使用忍者或者摇滚明星）
3. Using your company bio as your summary使用公司履历作为你的提纲
The bio on your team page most likely translates to something like: "[Your Name] is a [job title] who specializes in [whatever you currently do]. He graduated with a degree from [University] and also [some other fact]."你团队页面的履历通常表述如下：“你的名字”是精通“目前所做”的“工作头衔”。他毕业于“大学”以及“其他事实”。
That means it's in third person, contains information that's already on your profile, and is likely a bit formal to boot.这意味着是以第三人称来描述已存在个人简介里的信息，就显得有一点正式。
The best LinkedIn summaries, are in first person, share something new, put the emphasis on your talents (and, perhaps, how they'd fit that new job you're looking for), and sound much more conversational than robotic.最好的领英提纲，是以第一人称，分享一些新的信息，把重点放在强调个人才能上（可能，这些才符合你要找的新工作），听起来更口语化而不是机械式的。
Fix it解决办法
Imagine how you'd describe yourself — and your dream career — to a new, professional contact. You'd not only speak in first person, but you'd probably also use a lot of fun and exciting language. (If you're still feeling stuck, check out these five different templates from Muse writer Aja Frost.)想象你将如何向一个新的职业联系人描述自己——你的梦想职业。你最好以第一人称描述，并最好使用有趣和令人鼓舞的语言。（如果你感到为难，可从Muse作家Aja Frost的5个不同模板里去选择）
4. Putting all of your focus on adding (and not deleting a single thing)一直添加而不删除任何一项
It's true: There can be a lot to add to get your page recruiter-ready. Recruiters search by keywords so you'll want to work in any terms they might search for when looking for someone with your skill set. (Plus any relevant media and recommendations)这是真的：有许多需要添加，以使你的页面满足招聘者要求。招聘者通过关键词寻找，所以你想拥有他们可能搜索的条目。（包括任何相关的媒体和推荐）
But LinkedIn isn't all more-is-more. As Muse columnist Erica Breuer explains, "Cutting distracting content might feel odd at first, but it's vital to refining the message you deliver."但领英并不意味着越多越好。Muse专栏作家Erica Breuer解释到：“去掉干扰项在刚开始可能感觉很怪，但对于重新定义你想传达的信息很重要。”
Fix it解决办法
Breuer recommends deleting four things: old jobs and recommendations that aren't relevant to your current career trajectory, unendorsed skills, and accomplishments that are really just taking up space. When you look at the items in your profile, ask yourself if they're complimenting — or unrelated to — your brand and the message you want to get across.Breuer推荐删除4件事：过去的工作、与你现在工作不相干的推荐、未认可的技能以及仅仅是占空间的成就。当你看到个人简介里的条目，要问一下自己它们是不是褒奖或不相干，是否是你的招牌和想要展示的信息。
As a job seeker, there are often times when you feel like all you need is a break. And while you can't always invent ways to make things go more smoothly, you can make sure you're avoiding making mistakes — this way your efforts will only count toward your goal of finding that awesome new job.作为一个求职者，当感觉需要中断一下，当不能使事情一直进展的很顺利时，只要确保不犯以上错误。那么，你的付出将引导你找到一个很棒的新工作。 |
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发表于 2017-3-10 21:58:12