|
|
Should widespread advertising be strictly limited in modern society?
Some people claim that widespread advertising in the modern society has a
harmful effect on young people. Therefore, advertisements should be strictly
limited on TV, radio, the internet and in public places.
To what extent do you agree or disagree with this statement?
Although advertising has existed for thousands of years and is certainly
not a recent invention, it is only in our modern society that the great
influence and importance of widespread advertising is full play. However, in my
opinion, many advertisements are harmful to young people’s mental development
and, therefore, should be banned in the mass media.
To begin with, various factors have given rise to the thriving of
advertising industry, the most significant one being the proliferation of new
products, services and technologies. In order to give their new inventions the
utmost publicity, many businesses choose to promote them by broadcasting
attractive advertisements through mass media, such as television, radio and
internet. In addition, the increasingly fierce competition in the commercial
world has compelled a lot of companies to resort to exaggerated and even
deceitful advertisements to gain an edge over their business rivals.
As many social critics have pointed out, the current trend in advertising
exerts a corrupting influence on young people’s minds because there are always a
lot of unwholesome and indecent contents in modern advertisements. For example,
products such as wines, lingerie and cosmetics tend to use the female body and
amorous scenes as the main attraction of their advertisements. What is even
worse, a subculture of sexual suggestiveness and permissiveness seems to
permeate the entire advertising industry. Young people, especially those
adolescents, are often lured away from their studies and indulge themselves in
erotic fantasies
Therefore, the authorities should take serious steps to counteract the
negative effects of immoral advertising. One effective approach is to establish
and impose a strict censorship on all mass media, expunging any sexual explicit
and implicit pictures and words from the advertisements they tend to show. Also,
rules and regulations should be laid down to ban advertisements from certain
public places, discouraging its rampant omnipresence and creating a cleaner and
healthier social environment. Furthermore, all local governments can increase
the costs of all kinds of advertisements to be shown or published through mass
media, thus reducing their currently enormous quantities.
In summary, the prevalence of advertising in our modern society and its
inimical effects on the youth of today must be curbed, otherwise public morality
and traditional cultures and values and even the future of the world will be
caught in a precarious situation.
Although advertising has existed for thousands of years and is certainly
not a recent invention, it is only in our modern society that the great
influence and importance of widespread advertising is full play. However, in my
opinion, many advertisements are harmful to young people’s mental development
and, therefore, should be banned in the mass media.
To begin with, various factors have given rise to the thriving of
advertising industry, the most significant one being the proliferation of new
products, services and technologies. In order to give their new inventions the
utmost publicity, many businesses choose to promote them by broadcasting
attractive advertisements through mass media, such as television, radio and
internet. In addition, the increasingly fierce competition in the commercial
world has compelled a lot of companies to resort to exaggerated and even
deceitful advertisements to gain an edge over their business rivals.
As many social critics have pointed out, the current trend in advertising
exerts a corrupting influence on young people’s minds because there are always a
lot of unwholesome and indecent contents in modern advertisements. For example,
products such as wines, lingerie and cosmetics tend to use the female body and
amorous scenes as the main attraction of their advertisements. What is even
worse, a subculture of sexual suggestiveness and permissiveness seems to
permeate the entire advertising industry. Young people, especially those
adolescents, are often lured away from their studies and indulge themselves in
erotic fantasies
Therefore, the authorities should take serious steps to counteract the
negative effects of immoral advertising. One effective approach is to establish
and impose a strict censorship on all mass media, expunging any sexual explicit
and implicit pictures and words from the advertisements they tend to show. Also,
rules and regulations should be laid down to ban advertisements from certain
public places, discouraging its rampant omnipresence and creating a cleaner and
healthier social environment. Furthermore, all local governments can increase
the costs of all kinds of advertisements to be shown or published through mass
media, thus reducing their currently enormous quantities.
In summary, the prevalence of advertising in our modern society and its
inimical effects on the youth of today must be curbed, otherwise public morality
and traditional cultures and values and even the future of the world will be
caught in a precarious situation. |
|
发表于 2016-7-10 15:23:26