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Smoking kills, so far so uncontroversial. But just how far should society go to deter people from doing it? The British government wants to force cigarette companies to remove all branding logos and any other trademarks from their packets. Today though, four of the world's biggest tobacco companies, Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Tobacco began a legal challenge to that plan. Well one country which has been here before is Australia. It became the first nation in the world to enforce plain tobacco packaging three years ago. From Sydney Phil Mercer reports.
The number of Australian teenagers taking up smoking is at its lowest level in 30 years. Cancer charities say there are various reasons why, including the cost of cigarettes, bans on smoking in public places and the introduction of plain packaging. Three years ago Australia became the first country to bring in laws that forced all tobacco products to be sold in drab olive green packets. The aim was to make them less appealing to smokers. However the packaging is not wholly plain. They feature graphic health warnings of patients dying from lung disease, premature babies harmed by smoking, a gangrenous foot and other jolting images. |