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Open any company's annual report and chances are there'll be something about corporate social responsibility. Because we don't just expect the companies we buy from to be profitable; we expect them to be good corporate citizens, too, which might explain recent news reports that Amazon has quietly appointed a new director of social responsibility. The appointment comes as the online retailer faces mounting criticism over its business practices. A recent article in the New York Times criticised the company for the way it treated its employees. It spoke of a bruising culture and the internal back-stabbing, something Amazon's boss has since insisted is not an accurate portrayal. Whatever the case, Christine Bader, Corporate Social Responsibility Campaigner and the former adviser to the UN Secretary General's Special Representative for Business and Human Rights, is now Amazon's Director of Social Responsibility or CSR. Here she's speaking to me on our sister programme Business Matters last year, when I asked her what does CSR actually mean.
I think the part of the problem with the way that the quote unquote corporate responsibility field has evolved is that no one knows what it means. It can mean whatever the CEO wants it to mean. It can mean employee volunteer programmes. It can mean reducing your greenhouse gas emissions. | 
发表于 2016-9-27 17:45:15