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It's incredibly tough to get accepted to a top business school. But that's okay, since the best startup school is the School of Hard Knocks, the institution where every applicant gets accepted (and no one ever truly graduates because there are always more lessons to be learned.)能被顶级商学院录取非常困难。不过没关系，因为最好的学校是“困难学校”，每个申请人都会被录取（还没人毕业是因为一直要学习更多经验教训）
Here are ten lessons Danielle Newnham learned from interviewing dozens of tech entrepreneurs for her book:丹妮尔·纽纳姆为她的新书采访了几十名科技领域的企业家，下面10个经验是她采访后获得的：
1. Tell everyone about your idea. Entrepreneurs are notoriously paranoid. You may think that talking about your business idea on social networks will result in your competitors stealing your idea, but that won't happen. Value is in the execution, not the idea.1. 告诉大家你的想法。企业家们都出了名的偏执。你可能认为在社交网络上谈论自己的经营理念会让竞争对手窃取想法，但这种情况不会发生。价值在于执行，而不是想法。
2. Ignore advice. The number of people who talk about starting a business far outweighs the number who actually start a business. That's because they get their high energy optimism knocked out of them by a so-called reality check from well-meaning friends, family and colleagues: "You're too young/old," "You have no experience," "You have no capital..."2. 忽视建议。空谈创业的人数远超过实际创业的人数。那是因为他们的乐观被善意的朋友、家人和同事所谓的可行性检查摧毁：“你太年轻/老了”“你没有经验”“你没有资金”……
The truth is no one understands your business better than you. Go with your gut. Trust your instinct and start something.事实是，没有人比你更了解自己要做的事。跟着你的心走。相信你的直觉，开始做些什么。
You'll soon find out whether your business is viable.你很快就会发现创业是否可行。
3. Go with an early launch date. If you have too long to prepare your product you will find endless reasons to delay getting it out there. No product is perfect, but every product can be refined with time and use and feedback.3. 早定日子。如果你有很长时间准备产品，你会发现无数的理由延后上市。没有完美的产品，但每个产品都可以通过时间、使用和反馈改善。
4. Choose co-founders the way you would choose a spouse. The reality is that you will, at least in the early days, spend far more time with your co-founders than your partner--which is probably why such a high number of entrepreneurs end up divorced (here's to keep that from happening to you.) Ensure you pick co-founders who not only complement your skills, experience, and personality but who you will also enjoy spending huge amounts of time with.4. 像选伴侣一样选合伙人。现实情况是至少在创业早期，比起配偶你会有更多时间和合伙人呆一起，这可能就是很多企业家离婚的原因（下面告诉你怎么免步后尘）。要确保你选的搭档不仅能弥补你的技能、经验和性格，你也愿意花很多时间和他在一起。
A great founding team is the single most important factor in ensuring your business succeeds. It will take all your team has in order to get there.好的团队是确保你创业成功的最重要因素。成功要付出团队的一切。
5. Be annoying. The key ingredient to making any business work is loving it so passionately that it consumes your every breathing moment. You will talk about it all day and dream about making it better at night. Nothing else will matter. It's that annoyingly determined drive that will get through the tough times, of which there will be plenty.5. 热情到让人烦。运转业务的关键因素是热情到每分每秒都在想它。白天一直谈论它，晚上梦到的也是怎么让它更好。别的事都不重要。坚定到烦人的冲劲会克服很多困难时期。
Chris Barton, co-founder of Shazam, sums it up well when he says, "The number one determinant of entrepreneurial success is persistence. If you are not prepared to go to super human levels that are beyond rationality to realize your dream, then your chance of finding success is virtually zero."音乐雷达的创始人之一克里斯·巴顿总结的很好：“成功创业的首要因素是坚持。如果你没准备好用超出理性的水平实现梦想，那你成功的机会几乎是零。”
6. It's not about the money. Of all the entrepreneurs I have met, not one built their company in order to sell it. That doesn't mean they didn't sell; selling just wasn't their goal. If your eyes are on the exit you will never find it. Build the kind of company where you would be happy to work for many years to come. In the process you will build a team of loyal and passionate team players that will help you achieve success because they will all be on your side, rooting for you.6. 与钱无关。我见过的所有企业家中，没有一个成立公司的目的是为了卖个好价钱。不是说他们不卖，这不是他们的目标而已。如果你的眼睛总在找出口，那你永远找不到。你建立的公司会让你愿意以后很多年都在这里工作。在这个过程中，你会有一群忠诚和热情的团队成员，他们会帮你获得成功，因为他们都站在你这一边支持你。
7. Don't simply hire the smartest kid in the room. Recruiting is one of the most difficult, time consuming and costly parts of running a startup. What you need is a team of entrepreneur-like minds who will work with you to achieve your vision, even if it means working long hours for less pay.7. 不要只聘用最聪明的人。经营新公司最困难、最花时间和钱的部分就是招聘了。你需要的是一群有企业家头脑的人，他们将和你共同努力实现愿景，即使这意味着少拿钱多做事。
While you might think you need the genius that graduated top of her class, you actually need the kid who has an abnormal amount of drive, is willing to take risks, and has a hunger to help you succeed.虽然你可能认为你需要班级第一的天才，但你真正需要的是非常有冲劲、愿意冒险、渴望帮你成功的人。
8. Every employee is replaceable. You need to be able to do the job of every member of staff. You should know every aspect of what is required to run your business. Never be left vulnerable if the finance guy decides to jack it in, or your co-founder has a hissy fit and decides to walk out one day.8. 会做每个员工的工作。你需要能做每个成员的工作。你应该知道运营公司的各个方面。永远不要在财务经理辞职时手足无措，或者合伙人某天决定不干时发飙。
Start your business by doing every job yourself. It's the only way to learn what you need and who will then be best able to do it for you.创业时每件事都自己做。这是唯一能知道你要什么以及谁最适合帮你做这些的方法。
9. Failure is good. The fact is that if you try you will sometimes fail. However, if you never try, you will undoubtedly kick yourself when you see your company built by someone else. In order to succeed, you should make mistakes--failing is a great way to learn how to succeed.9. 失败是好的。事实上如果尝试，你有时会失败。但如果从不尝试，看到公司被别人创立时肯定会想打自己耳光。为了将来成功，你应该犯错——失败是用来学习如何成功的伟大方式。
10. You only get one chance. Most entrepreneurs find that building a great business takes an extraordinary amount of skill and team effort, and finding the right ingredients again isn't always possible.10. 你只有一次机会。大多数企业家发现把公司建好需要非凡的技巧和团队的努力，并不可能总是找到合适的“材料”。
Of course there are some who seem to get it right time and time again, but still, make sure you enjoy the startup journey. Take time out once in a while to smile at the company you built from nothing but an idea.当然有些人似乎每次都能找到，但请确保你享受创业的旅程。偶尔抽出时间笑着看看自己由一个想法建立的公司。 |
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发表于 2016-8-8 09:25:01