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McDonald’s is teaming up with Fox to promote Cameron’s Avatar, including sneak peeks of a planned interactive website based on the sci-fi actioner’s fictional world of Pandora. “McDonald’s has taken my vision of Pandora from the big screen to the computer screen and beyond,” Cameron says. “Avatar has been my dream for 14 years, and I am extremely happy with how McDonald’s is bringing it to life in their restaurants.”
这大概是最奇怪的组合了吧?麦当劳与阿凡达。但是卡梅隆说对于他14年的心血之作与麦当劳的联手合作,他倒是十分欢欣鼓舞的哦。
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The Coca-Cola Co.’s Coca-Cola Zero brand has teamed with Twentieth Century Fox on a major worldwide promotional campaign for “Titanic” director James Cameron’s upcoming epic, “Avatar.” Slated to launch in over 30 countries, the partnership will allow consumers unique access to exclusive and authentic content from the groundbreaking film in several innovative ways. The movie is set to in theaters around the globe Dec. 18.
可口可乐借着风头最劲的詹姆斯·卡梅隆3D立体巨片《阿凡达》放出了新一辑的可口可乐零度广告。广告中除曝光了少量影片的新镜头外,更着重凸显了《阿凡达》电影画面带给观众身临其境的立体效果。