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Shanghai, with a population of more than ]2 million peppie, is the fastest-growing, richest city in eastern China. Today Shanghai has hundreds of fast-food restaurants including McDonald's, Pizza Hut and the Chinese-style California Beef Noodle King.
Chinese customers like this new style of dining because it is fast, convenient and clean. These restaurant chains offer a wide variety of foods new to China. McDonald's customers are still more likely to eat chicken or fish than the company's more famous hamburgers because they are not so familiar with beef. Over time, however, the city's customers are eating more beef, cheese and French fries than previous generations since more young people like to eat Western fast-food.
Shanghai's Western fast-food restaurants are more expensive than the Chinese-style food outlets. As a result, it is members of the middle class earning more money and spending it on entertainment and food who eat in them frequently.Nowadays, about half of Shanghai's consumers are eating out at a restaurant at least once a month. Most of them are young men under the age of 36.
How fast has the spread of fast-food restaurants been in China? Take a look at Kentucky Fried Chicken （KFC） and McDonald's: KFC had 40 restaurants in Shanghai in 1996, and 250 in 1998, while McDonald's had 180 restaurants across China in 1998. Such popularity means that these figures will most probably double in two or three years. |
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发表于 2016-7-10 14:34:50