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【广告狠有爱】女人一生、承诺一生

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发表于 2016-8-4 10:45:49 | 显示全部楼层 |阅读模式

        今天要和大家分享的广告来自英国老牌百货公司John Lewis。John Lewis在英国一直以高质量的商品与服务著称,是不同于大卖场的高端百货公司。所以我们也可以在广告中看到他们宣传的理念就是以品质取胜。广告语是:Never knowingly undersold, on quality, price and service. Our lifelong commitment to you. ——从不刻意低价抛售,以品质、价格和服务取胜。这是我们对你一生的承诺。
        此外广告配乐的挑选也颇具心思,是来自Billy Joel的She's Always A Woman。非常符合广告中女孩子成长的主题。
       
        She can kill with a smile
        She can wound with her eyes
        She can ruin your faith with her casual lies
        And she only reveals what she wants you to see
        She hides like a child,
        But she's always a woman to me
       
        She can lead you to love
        She can take you or leave you
        She can ask for the truth
        But she'll never believe you
        And she'll take what you give her, as long as it's free
        Yeah, she steals like a thief
        But she's always a woman to me
       
        CHORUS:
        Oh--she takes care of herself
        She can wait if she wants
        She's ahead of her time
        Oh--and she never gives out
        And she never gives in
        She just changes her mind
       
        And she'll promise you more
        Than the Garden of Eden
        Then she'll carelessly cut you
        And laugh while you're bleedin'
        But she'll bring out the best
        And the worst you can be
        Blame it all on yourself
        Cause she's always a woman to me
        --Mhmm--
       
        Bridge
       
        CHORUS:
        Oh--she takes care of herself
        She can wait if she wants
        She's ahead of her time
        Oh--and she never gives out
        And she never gives in
        She just changes her mind
       
        She is frequently kind
        And she's suddenly cruel
        She can do as she pleases
        She's nobody's fool
        And she can't be convicted
        She's earned her degree
        And the most she will do
        Is throw shadows at you
        But she's always a woman to me
        --Mhmm--
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