【考研真题】1995年阅读1(2/3)

英语自学网

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And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that 27 acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.也许最重要的是，广告对你所购买的产品和服务的合理价值提供了一种保障。除了国会制定的27项法案对广告加以约束之外，也没有哪个正规的广告商胆敢推销与广告承诺不符的产品。他也许会通过误导人的广告暂时愚弄一些人。但他这样做长不了，因为所幸的是，公众很明智，不会再次购买劣质商品。如果你看见一种商品不断地做广告，我认为这就是最可靠的证明，商品一定与其宣传名副其实，一定体现良好的价值。