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Gears of War: Judgment hit stores on Tuesday.
Hints:
"Infinity Blade"
iPhone
iPad
"Gears of War"
Epic
Xbox
Billy Pidgeon
DLC
Phil Spencer
Microsoft Studios
请注意最后那个被采访者的口误处要听写 Orz
With "Infinity Blade", we turned, once again, and this time we set our sights on mobile.
"Infinity Blade" is a franchise for iPhone and iPad made with the same engine that made "Gears of War", and so far its earned about $56 million, which for a mobile game is a lot of money.
Besides, there's another way companies like Epic, and Xbox, are earning money. Billy Pidgeon.
So I get "Gears of War" and I'm playing it, I've played it through, and I'm playing with all my friends and then a new map comes out.
That map, it's not free. It's downloadable content, or DLC, as industry insiders call it: additional maps, weapon skins, hats. Pidgeon says hardcore players easily spend an additional 60 bucks on DLC, on top of the $60 they've already plunked down for the game.
Phil Spencer, the corporate vice president for Microsoft Studios, he says these changes have completely altered the way people like him even think about the video game business.
15, 20 years ago, we used to think about the launch was an end of a bunch, the end of a bunch of production and creative work, now your relationship really starts with your consumers when you launch the game.
Spencer isn't too worried about the future though, no matter how different it may be.
People have always found time for entertainment, time and money.
So really, just a matter of figuring out how exactly, and where exactly to best collect that money. |
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发表于 2016-8-2 13:17:01