【体验商务英语综合教程第三册】创新(5/6)

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        St Tropez
First I'll give you some background about the launch. After that, I'll tell you how we got on and assess it's effectiveness. Finally, I'll outline our future plans for the product. If you have any questions, don't hesitate to ask. Right, let's start with the background to the launch. As you know, St Tropez is a mint and nut bar with a distinctive taste. It's been thoroughly tested in focus groups and special attention was paid to packaging. It's wrapped in a metallic foil. The colours are rich, strong, to give high visual impact. OK everyone? So, that's the background. Right, let's now move on to the test launch. How successful was it? Well, in two words, very successful.