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HINTS
Karen Peterson
MusicMate
the Directors
ohHello, it's Karen Peterson here, from Marketing. I've been called away on urgent business, but I wanted you to have my report on the MusicMate cassette player to discuss at the Directors' meeting this morning.
Oh, right. OK then, I'd better make a note of this.
Right. MusicMate has been our second all-time best-seller, with a reputation based on quality design at an inexpensive price.
OK, I've got that.
Sold originally only on the Asian market, it was then launched in Europe, which rapidly overtook Asia in sales volume, giving us a sure sign that the USA, an even bigger market, should be our next target.
Fine. I don't think we'll be making any decisions about new markets, though.
OK, back to the UK market then. I think it's important not to neglect our loyal customers here. What would be really helpful would be a new advertising campaign, but I'm aware there's not enough in the budget for that. So I'm suggesting that the way forward is to offer greater discounts. This should form the basis for our marketing plan. That's it. Oh, and, also, any rumours of my department wanting to phase out MusicMate are false. We're very optimistic about its future.
Fine. Well look, it's been a pleasure talking to you.