实用英语：Promotional Activities 促销活动

英语自学网

　　在进行产品销售的时候，促销活动无疑起着很重要的推广作用，下面就是海伦和莱司特之间关于安排促销活动事项的对话。
        　　Lester: As you know, the FastTrek 2000 is due for release next month. I
think we've finally worked the kinks out.
        　　正如你所知，FastTrek 2000 预定在下个月推出。我想我们已经解决了所有琐碎的问题。
        　　Helen: Great. That's vital. Quality is the focus of the ad campaign. The
boards must work well if they're going to be the cash cow we want them to
be.
        　　太好了。那很重要。品质是广告活动的焦点。如果要让这些适配卡如我们所愿成为摇钱树的话，就不能出乱子。
        　　Lester: Let's go over our promotion plans again.
        　　我们再看一遍促销计划。
        　　Helen: OK. We have six major retailers running demonstrations at most
branches. And our exhibition team is already on the road setting up for computer
shows.
        　　我们有六家主要的零售商在大部分的分店做展示。而且我们的展示队伍已经开始行动布置电脑展示了。
        　　Lester: Good. What about print and radio?
        　　很好，那印刷品和广播呢?
        　　Helen: We've taken out full-page ads for two large trade magazines. And
more important, our press releases have been well received.
        　　我们在两家大的商业杂志刊登了全版广告。更重要的是，我们的新闻稿投放之后反响很好。
        　　Lester: Any larger ads?
        　　有再大一点的广告吗?
        　　Helen：Yes. We're putting the same full-page ad in the Sunday edition of
three major newspapers.
        　　有的。我们在三大报的星期天版面放了相同的全版广告。
        　　Lester：Sounds perfect.
        　　听起来很周全。
        　　Helen: But nothing ever works out as you want it. So I have a number of
other tricks up my sleeve, as well.
        　　不过有时候就是会事与愿违，所以我还有很多其它的妙计。