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EricaTo Erica usability, finding information quickly, is a really important aspect of web design. Again here's Erica...
Usability is a really important aspect of web design. You know, the whole idea of usability is designing a web site with the user in mind. Um, helping somebody find their way through a page, helping them get their information quickly. Basically it's those two things, finding information - quickly. When I'm designing something, I'm always thinking about my user.
Erica is a great listener. In fact, her listening skills are so good that she often gets compliments on her ability to talk to a small business owner and capture the feeling of that small business.
People have complimented me that I have the ability to talk to a person who owns a small business and really get a sense of who they are, the audience that they're trying to reach and transform that feeling into a visual thing and put it up there on the web. Then people from all over the world can go there and get that same feeling. So, yes, it's ... it's about a feeling. Web site design is emotional.
To Erica web site design is all about emotion and, like I've been saying, capturing the feeling of a small business.
When I see that logo I think of two women who like coffee and like to talk! That's us! Thanks for joining us at American Cafe! See you next time! |