【体验商务英语综合教程第三册】广告(5/7)

英语自学网

概述：
        关乎广告。。。
        Hints:
        Andrew
So the kids liked watching it, and so obviously when they were in the supermarket with their mothers, they'd say, 'Mum, mum, I like that product, can we get it?' And so the kids like it, the mother feels OK because she's being reassured that it's got health and nutrition benefits, and the sales have done very well. That's the key thing about advertising. If it doesn't generate sales, then it's no good.
Andrew, a lot of people think advertising is a waste of money. Is that your view?
No, not at all. I would say that, wouldn't I? Advertising is one of many ways in which manufacturers persuade customers to buy their products. You've got public relations, you've got sponsorship, you've got price promotions, you've got all sorts of promotional techniques. It's one element of what we call the marketing mix.