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Women
smoke in New York City's Times Square.
Hints:
Dr. Nancy Rigotti
Massachusetts General Hospital
OK
Obamacare
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They're not stupid. They want a full life. They want to enjoy their grandchildren, their retirement. And realizing that their life will be shortened by a full decade, puts the risk in clear and stark terms.
Dr. Nancy Rigotti, who runs smoking cessation programs at Massachusetts General Hospital, agrees that it might be more effective to emphasize what people have to gain if they stop smoking.
The positive is a much better, more much more powerful message, much more persuasive.
But she worries that some may interpret the message as saying it's OK to smoke until their 30s or even age 40, because if they quit then, they can reverse all or most of the damage.
A lot of young women think, I can smoke until I get pregnant. And people say, I can smoke until I'm 40. But it's certainly easier to quit earlier than later.
The longer they smoke, the harder it is to quit. Rigotti says she'll start using the new findings right away in her everyday practice.
I'm gonna tell my patients that quitting early is really important. They should be thinking about it now, but also that it's never too late to quit.
And she says the new information will come in handy as new Obamacare provisions require all health insurers to start covering smoking-cessation programs. |