网店实体店 谁主沉浮(2/2)

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概述：电子商务的蓬勃发展，使传统商务受到了很大的影响，却带动了快递（送货）服务业，诸如联邦快递和UPS等快递公司业务量激增。
Hints:
Bill Martin
ShopperTrak
Skype
FedEx
UPS
Dana Kline
Lynn Shaner
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口语节目地址：http://bulo.hujiang.com/menu/11921/item/710536/Traditional stores also offer a social experience that some shoppers enjoy.
Bill Martin, the founder of ShopperTrak, spoke to VOA via Skype. "There's still a lot of emotion in the buying decision, and you know it takes place. And oftentimes, you know you need that last sense of 'Boy, this is exactly what I want', that feeling before you're ready to part with money. And you can't always get that online. It's rather a cold process."
Traditional stores can also deliver goods more quickly than online retailers, Martin says. And smart merchants are using stores to guide customers to websites and using their websites to encourage customers to visit their stores.
While e-commerce worries some merchants, it's a huge boost for delivery services like FedEx and UPS.
UPS Manager Dana Kline says e-commerce means her company is even busier than usual this time of year. "We're expecting 28 million deliveries on our peak day on December 20th, which is up about a million from last year, which was 27."
UPS is so busy it's hiring 55,000 temporary workers during the holiday season to deliver gifts.
Those packages are headed for homes, including Lynn Shaner's. Experts say as more and more people have Internet access and smartphones, online commerce is likely to continue its growth here in the United States and in other countries.一些顾客也很享受逛传统的实体店所带来的社交体验。
比尔•马丁是“消费者追踪”的创始人。他通过Skype接受VOA采访说：“在做出购买决定时还是有很多情感因素在作用。在你掏腰包之前，经常需要有一种感觉，那种最后拍板：‘嗷，这就是我想要的！’而在网上购物往往找不到那种感觉。网上购物还是相当冷静的一个过程。”
马丁还提到，传统的实体店能比网店更快交货。一些聪明的商人正在通过实体店将顾客引导到相应网站，并且利用网站鼓励消费者拜访他们的实体店。
电子商务的发展令一些传统商人忧心忡忡，但却大大推动了像联邦快递、联合包裹服务公司(UPS)这些物流服务企业的发展。
UPS的经理德纳•克莱恩说，电子商务的发展意味着她的公司在每年的这个时期更加繁忙。“我们预期在12月20日这个高峰日将有2800万单递送，比去年多出1百万单。去年是2700万单。”
UPS的业务如此繁忙，以致于它招募了5.5万临时员工在节假日递送礼品。
那些包裹将被送往千家万户，琳妮•沙纳家自然也不例外。专家表示，随着越来越多的人能够使用网络和智能手机，线上购物将继续在美国和其他各国蓬勃发展。