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概述：电子商务发达的今天，传统商务何去何从？
Hints:
Lynne Shaner
Cornell University Marketing Professor Ed McLaughlin
Skype
bricks-and-mortar
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口语节目地址：http://bulo.hujiang.com/menu/11921/item/710158/Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband and step daughter.
Other than food, 90% of her purchases are made on the computer in her Washington apartment.
"I find that, by being able to go online and choose the things that I need to choose, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection."
Shaner has lots of company. Analysts say U.S. online shopping has hit records in November and December. 57% of Americans have made at least one online purchase.
Traditional merchants worry that growing e-commerce will shrink their share of the market.
Cornell University Marketing Professor Ed McLaughlin says they have reason for concern. He spoke via Skype. "Anything that can move online, will. And it's just a matter of time."
McLaughlin says traditional stores can keep their customers by offering goods like clothing, which customers may want to see and try on before purchasing, as well as items that are difficult to ship. He says some "bricks-and-mortar" stores are also pleasing customers with services that set up or repair computers and electronics.琳妮·沙纳通过过互联网购买一切婚礼所需以及丈夫和继女的节日礼物。
除了食物，90%的所购物都是通过她在华盛顿公寓的计算机上订购来的。
“我发现能够通过网络选择我所需要的东西并让它们送到我家门口，既免去了开车这件事，又避开了嘈杂的人群，而且通常我还能选到更好的东西。”
很多人跟沙纳抱着同样的心态。分析师说美国在线购物（成交额）已在11月和12月触及历史最高纪录。57%的美国人至少通过网络购买过一次东西。
传统商家担心日益增长的电子商务会缩减他们的市场份额。
康奈尔大学市场营销学教授埃德·麦克劳克林说，传统商家的担心不无缘由。他通过Skype告诉我们，“任何可以在网上买到的东西都能（影响传统商家的市场份额）。而且这只是时间问题。”
麦克劳克林说传统商店能以衣服之类的商品保留客户，这些是顾客希望先试后买的，还有一些很难运输的物品。他还说，一些实体店也能通过提供诸如装机或是修理家电等服务来取悦顾客。