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【新编剑桥商务英语初级】9.3 应对危机的策略(3/3)

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发表于 2016-8-2 11:29:11 | 显示全部楼层 |阅读模式
BEC《新编剑桥商务英语(初级)学生用书(第三版)》
节目每晚21:00更新

2012101675419092_447_o23.jpg

2012101675419092_447_o23.jpg

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00:04处冒号
Ellis
全文听写,英式拼法 :o) The most important actions in a crisis are: acting quickly to resolve the situation, telling the truth, being available for the press, showing confidence and compassion, communicating changes in the situation as quickly as you can.
You've probably seen that when a customer experiences a problem and you resolve it for them quickly, that customer becomes more loyal than they were before the problem. The same phenomenon is true in a crisis.
Communicating quickly and effectively to your key audiences can actually strengthen your brand image in their eyes.
Thank you Ellis. Thanks for listening, podcasters. Don't miss our talk next week, same day, same time.在危机处理中最重要的一条:快速行动解决危机,告知真相,有效抗压,在危机处理中尽快表现出信心,同情,以及沟通能力。
你们会发现当顾客遇到难题而你能快速帮助他们解决问题后,顾客会比发生问题前更有忠诚度。在危机处理中也是一样的道理。
与你的关键顾客迅速并有效得沟通问题可以在他们心中树立起强大的品牌效应。
非常感谢Ellis。感谢您的收听。请不要错过我们下周同一时间的节目。
o(〃'▽'〃)o水平有限,仅供参考,如有问题,欢迎提出。(etoxczzy)
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