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市场研究机构ComScore报告显示，从今年11月1日至11月18日，美国圣诞购物季的在线消费达到101亿美元，与去年同期相比增长了16%。预计今年黄金购物季节期间，美国市场用户通过互联网进行的在线购物消费将达到434亿美元。
One of the hottest products is Tabeo. This is a Toys "R" Us designed kit tablet.
Even the kids want a tablet?
Even the kids want it. It's an Android tablet, wi-fi, the great, the thing most kids use it for is playing apps, like Angry Birds or Cut the Rope. And parents love it because then they don't have to give their kids their iPad. They can play with this. For dolls, Monster High is one of the hottest lines; Lego is doing fantastic. Across the board, it's got to be the hottest toy brand in the world right now.
These are not inexpensive toys. Even though they're sturdier.
Sure.
If a parent buys something like this does that cut down on what else they're able to buy?
Toys "R" Us is a holiday store. It's a Christmas store. So we're the place that parents typically come or grandparents chose to buy that big gift.
You mentioned the discounting. Is that going to be really important this Christmas season?
I do believe this year the consumer wants a great deal, and we're going to give it to them. On Black Friday we have over 200 door busters. That's up from 150 last year. Our ad is four pages longer, full of more and more and more great deals on products. And we're going to keep adding all day, all weekend, all season, more and more and more great deals. And this year we've also introduced price match, you know, because we know consumers care a lot about price. And so if by any miracle you should find something less expensive at one of our competitors, we'll match that price, too.
How much of the mix is it between brick-and-mortar and online now?
Well, it's about 90% in the stores and 10%, 10% online. But I have to tell you that I believe, in the future, we'll see that 100% of our sales will be Internet-affected. By that I mean the customer doesn't distinguish any more between the digital world and the physical world. They relate to a great brand like Toys "R" Us. They want to do business with Toys "R" Us. So they might start on their cell phones, for example, to see if we have a product, then go to the store to pick it up.
Where is the consumer in terms of their ability to spend? Is it going to be a better spending season?
We know the economy's a little tough, but we're still very optimistic. We've seen that in good times and bad. The last thing parents cut back on is that Christmas present for their child. And even in the depths of recession, in 2008 or 2009, we still saw growth in our sales at Toys "R" Us. So we expect that when Christmas comes, they're going to want to buy that great Christmas present for their child.
Is that all right? |
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发表于 2016-8-2 11:28:54