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概述:媒体的力量有目共睹,总统选举也需其助力。
Hints:
Barack Obama
Nature
Facebook
James Fowler
University of California
San Diego
Facebook's Data Science
Election Day
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本期材料发音模仿地址:http://bulo.hujiang.com/menu/11885/item/662624We have all witnessed the power of social media. It helped elect Barack Obama president in 2008. It also helped to support popular revolutions in 2010 and 11 that forced several long-time rulers from office.
Now, research suggests that social networks could have an even greater effect on elections, helping to increase the number of people who vote.
The new report appeared in the journal Nature. It estimates that about 1/3 of a million more people voted in America's 2010 congressional elections all because of a single message on Facebook.
James Fowler is a political science professor at the University of California, San Diego. He led the research in partnership with Facebook's Data Science team. They studied the effect of a "get out the vote" message on more than 60 million Facebook users. The social network placed the message at the top of their Facebook news feeds on Election Day 2010.我们见证了社交媒体的实力。它帮助巴拉克·奥巴马在2008年当选总统。它还推动了2010年和2011年的民变浪潮,使数个长期执政的统治者被迫下台。
如今,研究表明,社交网络在增加选举的选民中发挥着比以往更大的作用。
这份新调查报告发表在《自然》期刊上。报告估计约33万余人因Facebook上的一条广告而参加美国2010年国会选举投票。
詹姆斯·福勒是一名加州大学圣地亚哥分校的政治科学教授。他与Facebook的数据科学团队合作进行了这项研究。他们研究了一个"踊跃投票”的宣传讯息对6000万余名Facebook用户的影响。在2010年的选举日,该社交网站将这则讯息放置在Facebook新闻提要的顶部。 |
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