CRI Voices:视频广告大显身手的地方(2)

英语自学网

■中国国际广播之声（CRI）是中国向全世界广播的国家广播之声。其宗旨是“向世界介绍中国，向中国介绍世界，向世界报道世界，增进中国人民与世界人民之间的了解和友谊”。
■本节目听写包罗万千，涉及经济，政治，科学，文化等，皆在提高沪友听力水平，增进知识，何乐而不为？
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Barclays Capital
RMB
Edward Yu from Analysis International

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A recent report from financial analysts Barclays Capital says revenue from online video advertising is likely to grow 70 percent in 2012 to 7.3 billion RMB, or 1.1 billion dollars.
It says online video is likely to account for over 10 percent of all television advertising revenue by 2014. That's compared to just 3 percent in 2010.
Edward Yu from Analysis International says young people are behind the growth.
"Generally speaking we're seeing the trend of the young generation,that picking the majority of the mainstream audience,and the young generation naturally spend more time on the internet than that of watching TV. "
He says this is bad news for TV.
"TV is definitely the loser of that , advertising dollar. Not only because of the user demographic change and put early though but also because of the policy you know impact."
Less TV advertising revenue means less money to invest in programmes. To what extent this will affect the quality of Chinese television remains to be seen.