雅思听力:管理学相关讲座(1/4)

英语自学网

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本文选自雅思听力Section 4，难度较大
Summary:主讲人首先指出多数人认识上的误区，认为企业的成功是不可复制的，而且应该邀请成功人士来管理企业，因为这些人可以带来成功的经验。但每一件事的发生方式、所处的环境都不相同，所以大多数的“重复”均已失败告终。主讲人还指出如何成功把“复制”成功。
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Good morning, everyone. In the last few lectures I've been dealing with business finance, but now I'm going to move on to business systems. And in today's lecture I'm going to talk about what can go wrong when businesses try to copy their own best practices.
Once a business has successfully introduced a new process, managing a branch bank, say, or selling a new product, the parent organisation naturally wants to repeat that success, and capture it if possible on a bigger scale. The goal, then, is to utilise existing knowledge and not to generate new knowledge. It's a less glamorous activity than pure innovation, but it actually happens more often, as a matter of fact. However, surprisingly, getting things right the second time is not necessarily any simpler than it was the first time.