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Mission Statement 目标宣言

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发表于 2016-7-10 00:11:35 | 显示全部楼层 |阅读模式
Helen: This is Real English from BBC Learning English. I’m Helen.
        Zoe: Hello,我是刘佳。
        Helen: Today we’re going to look at words and phrases that have recently become part of the English language.
        Zoe: 在今天的地道英语中,我们来学一些时下英语中最流行的新词和习惯表达。
        Helen: Stay up to date with new words and expressions that enter English with real English.
        Zoe: Helen, 我们今天要学的新词是?
        Helen: Today’s new expression is ‘mission statement’.
        Zoe: Mission statement. 给我们来解释解释吧,Helen.
        Helen: Well, ‘mission statement’ means the official statement of a company’s aims, what they intend to do.
        Zoe: 哦,我明白了。Mission statement 意思是 一个公司制定自己的目标或者意图。能给我们举个例子吗?Helen
        Helen: Of course. A health insurance company might say ‘ we aim to provide quality medical care for a good price’ or something like that.
        Zoe: 对于这个例子,好的医药服务就是健康保险公司的mission statement.
        Helen: That’s right.
        Insert
        A: I still think we should raise the price of our new computers.
        B: I don’t think we should. It would be against our mission statement, remember? ‘We will provide the best PCs for the lowest price.’
        Zoe: So what’s our mission statement, Helen?
        Helen: You already mentioned it at the beginning.
        Zoe: Did I?
        Helen: Yes. Remember, you said ‘In Real English we’ll learn words, phrases and expressions that are new to the English language.’ That’s our mission statement!
        Zoe: 哦,这个mission statement就是告诉大家,一件事情的预期目标是什么。
        Helen: Yes, the intention of your company. It’s like if someone says ‘Why are you doing this radio show?’ Our mission statement is the answer to that question.
        Zoe: Now I see.
        Helen: That’s good! If you understand, then that means our mission has been successful! Anyway, let’s recap – mission statement –
        Zoe: 就是指预期目标。Well, it looks like we have to finish there.
        Helen: Yes, we have to go. You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.
        Zoe: See you next time.
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