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如果你受命去调查一个公司的经营和财务情况，并写一份关于投资建议的调查报告，你会怎么写?下面这篇报告也许能给你帮点忙。
Report on Kellogg Company
To: Related Investors
From:
Date: 6 March 2004
Introduction
Kellogg Company, a multinational company and a national leader in the
ready-to-eat cereal business, has been developing new kinds of products to meet
the different nutritional needs and personal preferences of consumers. The
research and development activities are conducted at its headquarters. The
Purpose of this report is to provide you with financial data necessary to make
your investment decisions and to offer my recommendations.
Findings
Kellogg Company commands 42% of the ready-to-eat cereal market. It is
attempting to expand its market share by using advertising campaigns. Although
its sales strategy still puts cereal first, Kellogg is responding to the
challenges to its traditional business by undertaking a cautious diversification
program involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion
the previous year. This is the thirty-sixth consecutive year that sales have
increased. Earnings rose by 14% to $348 million compared with $2.89 million the
previous year.
Conclusions and Recommendations
The company’s financial position is clearly very strong. It has experienced
a steady growth in both sales and earnings. It is my opinion, therefore, that
buying Kellogg Company’s stock would be a very wise investment. |
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发表于 2016-7-10 00:01:03