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实用英语:汇丰银行商务写作教程(四)

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发表于 2016-7-9 23:36:55 | 显示全部楼层 |阅读模式
  Organising: Types of Correspondence
          How many types of correspondence do you need to write?
          Basically, two:
          internal correspondence (the messages you write to colleagues)
          external correspondence (the messages you write to customers).
          However, when you write to colleagues or customers, you can use a variety
of documents.
          Do you know which types of documents you can use when you write to
colleagues? And which types you can send to customers?
          For internal correspondence, you can use e-mail, fax and memo. For external
correspondence, you can use e-mail, fax and letter.
          The way you organise the content of most e-mails, faxes, letters and memos
is similar. However, the format - or layout - of these documents is
different.
          Can you recognise the formats of the documents you write?
          Below, you will see samples of four documents.
          Memo
          Fax
          Letter
          E-mail
          The way you organise the contents of most documents is similar.
          Try to discover the basic outline you can use in most of your
correspondence.
          Read through the memo below and try to identify what type of content each
of the four paragraphs contains.
          The HSBC GroupMEMO
          To: All StaffDate: 20 July 200X
          From: General ManagerReference
          Subject: Dress Code
          As you know, we have always enforced a strict dress code. We have now
revised this code.
          I would like to inform you of the changes.
          The code for branch staff and office staff is different. As I'm sure you
will appreciate, there are no changes for branch staff. All branch staff must
wear the correct uniform at all times. On the other hand, if you work in the
office, you may wear 'smart-casual' wear. However, on any day that you do meet
people from outside the company, please ensure you are dressed in a
business-like manner.
          Please adopt the new dress code from 1 September. If you have any
questions, please call Annie Wong on 2344 7765.
          Answers:
          Paragraph1: background
          Paragraph2: writer’s purpose
          Paragraph3: reader’s information
          Paragraph4: reader’s response
          Now read through the letter below. Identify the type of content in each of
the five paragraphs in the spaces provided.
          29 May 200X
          34D Scenic Lane
          Discovery Bay
          Lantau Island
          Dear Ms Hui
          Classic Visa Card: Annual Fee
          Thank you for your letter of 5 November. In the letter, you mentioned that
you had sent a cheque to settle your Visa Card Annual Fee.
          I would like to explain the situation.
          We have checked our records carefully. Unfortunately, we have not yet
received the cheque, although we are normally very efficient when dealing with
incoming remittances.
          Therefore, to help us prepare your new Visa Card, we would be grateful if
you could settle the payment immediately.
          We look forward to hearing from you soon.
          Yours sincerely
          Lily Tam
          Customer Service Manager.
          Answers:
          Paragraph1: background
          Paragraph2: writer’s purpose
          Paragraph3: reader’s information
          Paragraph4: reader’s response
          Paragraph5: closing marks
          As you can see, there is only a small difference in the outlines you use
when writing to colleagues and customers.
          When you write to customers, you include a salutation (Dear...) and a
complimentary close (Yours sincerely / faithfully).
          When writing to customers, you always add a polite closing remark. You can
also add this remark when writing to colleagues.
          By now, you should be familiar with
          the types of correspondence you write
          the types of documents you can use
          the basic outline you can usually follow.
          To learn how to organise a letter to a customer, go to the next screen.
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