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69 advertising
words
classifieds personals poster promotion billboard leaflet publicity
jingle logo slogan media hype market target special spam
phrases
place an ad
launch a campaign
reach consumers
tv spots
tv commercial
offer free gifts
brand loyalty
mail shot
advertising agency
create an impression
brand name
selling point
ad campaign
beginner
a: how could we advertise our celebrations to mark the centenary of the
founding of the university?
B; I’m sure we could get one or two tv companies to come in. perhaps the
president could invite them and do an interview.
A: that’s a good idea. We could put up some posters in and around the
campus with a list of events. It would be quite cheap to do on the campus.
B: it will be expensive to do outside the campus. Perhaps we could arrange
for some sponsorship.
A: we could contact alumni who work for large, well-know companies. They
might be able to arrange cheap advertising in exchange for some free
tickets.
B; good thinking! We should also print some leaflets for students to
distribute.
A: we should put some infomp3ation about it on the home page of our
university website. When people visit the website, they’ll see the
infomp3ation.
B: we could take out some advertisements to local newspapers. I checked the
prices and they are reasonable.
A; ok. Let’s get to work on our advertising campaign.
Intemp3ediate
A: there are advertisements everywhere here in hong kong. The city is so
bright at night, with all the neon signs.
B: I like it. It makes the city feel alive. I like all the different colors
and I like the billboards with eye-catching pictures and slogans.
A; I think that there are too many of them. I think that companies spend
far too much money on advertising. They should have lower prices instead. Then
they would see more.
B; I see your point, but if companies didn’t spend money on advertising, no
one would hear about their products. I agree that some fomp3 of advertising can
be annoying. I don’t like it when people try to give you leaflets with
infomp3ation about products you have no intention of buying.
A; I really hate receiving spam. I also dislike having to listen to
advertisements and jingles when they are broadcast in stores or on the
subway.
B; yes, that annoys me too. With billboards, you can look away, but with
broadcasts, you can’t avoid them. I like the way that advertising agencies use
comedy in their campaign.
A; I like that too. I don’t like the way that advertising campaign often
tell you if you don’t buy a certain product, you’re not cool or modern or
efficient or something.
B: that kind of advertising seems to be very common with brand name
products. They are always trying to maintain brand loyalty. |
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发表于 2016-7-13 21:58:03