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英语情景口语对话:doing business

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发表于 2016-7-13 21:57:57 | 显示全部楼层 |阅读模式
  055 doing business
          Words
          Market(ing) business contract subsidiary representative office branch
office recruitment
          office space production line service franchise parent company multinational
shareholder director
          manager investment warehouse capital cash flow overheads
          corporate law lawyer law fimp3 sales expense import export
          public relations advertisement market leader profit invoice R&D
          Phrases
          Invest in a company
          Purchase shares
          Do business with
          Go bankrupt
          Business is booming
          Market products
          Negotiate a contract
          Launch a product
          Reduce overheads
          Increase revenue
          Conduct R&D
          Expand a business
          Beginner
          A; what do you thing are the most important things to do when running a
business?
          B: well, there are several things. Of course, you must do everything you
can to keep costs down and revenues high.
          A: so, do you think workers should be paid as little as possible?
          B: no. if you do that, the workers won’t like their jobs. They will be less
efficient and you will get a high staff turnover. Those things will increase you
costs.
          A: how can a business maxmise revenues?
          B: you need to invest in some good adverstising. You have to know where
your potential customers are and target them. It’s no good trying to sell
computer games to older people. The market is too small.
          A; what else do you suggest?
          B; find out what other companies charge for the same products or services.
Price yourself near the low end. Don’t be much cheaper than everyone else,
because many customers distrust very cheap things. They think that is must be
poor quality if it’s that cheap.
          Intemp3ediate
          A: what do you think we need to do to get our new branch office running
well?
          B: first, I ‘d make sure that we have a good, local, corporate lawyer. He
or she will know all the local laws and regulations.
          A; that’s very important. A firend recommended a good law fimp3 to me.
We’ll need someone to hire staff.
          B; I think that we should send one of our HR people to do that. I don’t
think we should use an agency, because they won’t be familiar with the type of
people we employ. Have we decide on the location of the branch office?
          A; yes. We have. We chose the location in the northeast of the city, not
too far from the airport and on the edge of the CBD.
          B; why didn’t we choose an office in the CBD?
          A: the offices there were too expensive. Have we negotiated any contracts
yes?
          B; yes. We’ve signed two contracts with companies that we already do work
for in other countries. We hope to sign another three this month.
          A: when will the branch office open?
          B: hopefully next month. Everything is a little rushed. We should be able
to set up our branch office and expand our business quickly.
          A; has and advertising campaign been prepared?
          B; yes, it has. We’re going to target the business community through
business magazine.
          A: I made plenty of business contract on my last visit and through the
embassy. We should be able to get plenty of customers.
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