双语新闻：诺基亚就广告造假道歉
Nokia Again Apologizes OverAds For PhoneNokia Corp. expanded its apology for using misleadingmarketing materials for a new line of phones.
The company last week acknowledged that it didn't use thePureView camera of its forthcoming Lumia 920 to shoot aportion of a video used in promotional material for the phone. The company on Saturday said other pieces of the marketingmaterial, such as still photography, also were simulated.
In both cases, Nokia was called out by independent blogs for not having disclosed that the imagesweren't captured by a Lumia.
Nokia used a hand-held video camera and lighting rig rather than the Lumia to create the materialin question. Then it used that material as evidence that the technology in its new phones, set to goon sale this year, was superior to competitors' technology already on the market.
Nokia's initial failure to fully represent how it shot the images deals a blow to the company'scredibility when it is struggling to regain its footing in the global smartphone market. Nokia wasonce the dominant player in mobile handsets but has been hit hard by the success of Apple Inc., Samsung Electronics Co. and others.
Nokia introduced its new phones, which use Microsoft Corp.'s Windows 8 operating system, onSept. 5 in New York following a move by Samsung in August to show off its own Windows 8 phone. Apple is expected to introduce its next iPhone on Wednesday.
Nokia Chief Executive Stephen Elop said that unlike Samsung's Windows 8 phone, Nokia's phonewas functional. But the Finnish company didn't disclose the cost and release schedule for its newline, leading to criticism and a decline in the company's stock price.
The need to simulate the camera capabilities of the Lumia 920 rather than wait until the realtechnology was ready showed the urgency facing Nokia.
'Nokia recently apologized when it became clear that a video, which had been produced todemonstrate the benefits of optical image stabilization, failed to make clear that it was a simulationonly and not shot using the new PureView camera on the Nokia Lumia 920. This video wasproduced when the Nokia Lumia 920 was in preproduction,' the company said. 'While there wasno intention to mislead, the failure to add a disclaimer to the video was obviously a mistake, and weapologize for the misunderstanding it did cause.'
When asked how the company is handling the situation internally, a Nokia representativeresponded, 'We are dealing with the situation swiftly, fairly and privately.'
诺基亚公司(Nokia Corp.)为在宣传新的系列手机时使用误导性的营销材料进一步道歉。
诺基亚上周承认，即将推出的Lumia 920手机宣传材料中的一个视频不完全是用这款手机上PureView摄像头拍摄的。该公司上周六表示，另外的一些营销材料，比如静态摄影，也是用其他设备制作出来的。
在这两起事件中，数家独立博客披露，诺基亚的这些图像并不是用Lumia手机拍摄的，但诺基亚却没有说明这一点。
诺基亚使用了一个手持摄像机和照明设备（而不是Lumia手机）制作了上文提到的视频和图片，然后用这些材料证明，将于今年面市的新手机在技术上优于市场上的竞争者。
诺基亚未能在一开始就对这些图像的拍摄方法做出解释，这对诺基亚的可信度造成了打击。诺基亚目前正艰难地试图重新在全球智能手机市场获得稳固的地位。诺基亚曾经是手机市场占主导地位的参与者之一，但苹果(Apple Inc.)、三星电子(Samsung Electronics Co.)等公司获得的成功给诺基亚带来了严重的打击。
诺基亚9月5日在纽约推出了新的搭载微软Windows 8操作系统的手机，此前，三星于8月展示了自己的Windows 8手机。预计苹果将于本周三推出下一代iPhone。
诺基亚首席执行长埃洛普(Stephen Elop)说，与三星的Windows 8手机不同，诺基亚的手机突出的是实用性。但是这家芬兰公司没有公布新系列手机的价格和发布时间，这招致了一些批评，同时拖累该公司股价下跌。
诺基亚在Lumia 920的技术到位之前就需要模拟该手机的性能来进行宣传，这显示出诺基亚面临的紧迫性。
诺基亚说，为了展示Lumia 920的光学稳像优势，诺基亚制作了一部视频，但未能说明该视频只是模拟，而不是用Lumia 920上的新的PureView摄像头拍摄出来的；此事曝光后，诺基亚已经为此道了歉。在制作这段视频时，诺基亚Lumia 920手机还处在生产前的准备阶段。尽管无意误导，但是未能在视频中加一个声明显然是个错误，这一做法确实引起了误解，我们为此道歉。
在被问到公司内部目前如何处理这一情况时，诺基亚的一名代表回答说，我们正在以迅速、公正和独立的方式处理这件事。
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