怪味饮料包美国上市
SEATTLE - After introducing the world to new soda flavors like fish taco and salmon, Seattle specialty beverage maker Jones Soda Co. is offering a new flavor: Green pea.美国西雅图饮料制造商Jones Soda公司在推出墨西哥鱼肉卷和鲑鱼口味的饮料后,近日又亮出了他们的最新产品之一——绿豌豆味饮料。
Green pea, along with other unusual sodas such as turkey and gravy, dinner roll, sweet potato and antacid flavor, will be part of the company's $10 to $15 "holiday pack" of bottled drinks available nationwide.
除绿豌豆口味外,Jones Soda公司此次推出的新品饮料还包括火鸡肉汤味、午餐小面包味、甜薯味和酸汤味饮料。这些怪味饮料将作为“节日饮料礼包”,以每份10美元至15美元的价格销往全美。
Peter van Stolk, chief executive of Jones Soda, said on Monday the collection of strange-flavored sodas usually sells out quickly, even though he can not stomach the drinks. Past flavors included broccoli casserole, corn on the cob and Brussel sprout.
Jones Soda公司执行官皮特·凡·斯托克表示,既便他自己喝不惯这些怪味饮料,但它们总是很畅销。Jones Soda公司以往推出的砂锅椰菜味、玉米饼味和抱子甘蓝味等饮料就一直深受顾客欢迎。
"Why people buy it is beyond me. I can't drink a bottle of this stuff," said van Stolk.
斯托克说:“我不明白人们为什么爱卖这些怪味饮料,我甚至连一瓶都喝不下。”
Jones Soda, which sells traditional sodas alongside more exotic flavors like fufu berry and green apple, first introduced the holiday soda pack in 2003, gaining notoriety for its turkey and gravy flavor soda.
2003年,Jones Soda公司首次推出了“节日饮料礼包”,当时的火鸡和肉汤味饮料便声名远扬。此后,Jones Soda公司在销售传统碳酸饮料的同时开始推出如福福果和青苹果味等怪味饮料。
"We have the market share leader in turkey-flavored beverages," said van Stolk. "We know we can't compete with Coke or Pepsi by playing their game, but we know they're not going to come out with a turkey flavor or antacid flavor."斯托克说:“我们的火鸡口味饮料在市场上占据了领先位置。我们虽不能与可口可乐和百事等饮料公司相抗衡,但他们的产品也无法与我们的火鸡味饮料和酸汤味饮料相媲美。”
Asked if there were any flavors that were off limits, van Stolk said he put his foot down when it came to curried chicken flavor.
当被问及是否会限制生产某种口味的饮料时,斯托克表示,他坚决反对生产咖喱鸡口味的饮料。
"Fish taco was just nasty and we tried curried chicken. That was just wrong," he said.
他说:“墨西哥鱼肉卷的味道有些令人作呕,所以我们试着改成咖喱鸡,但那是个错误的尝试。”
页:
[1]