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英语六级阅读在考试中占比较重，也是考生复习时的重点题型，日常复习中阅读还是以做题为主，本文为大家整理了英语六级阅读训练及答案，希望考生坚持练习!
Most people would probably agree that many individual consumer adverts
function on the level of the daydream. By picturing quite unusually happy and
glamorous people whose success in either career of sexual terms, or both, is
obvious, adverts construct an imaginary world in which the reader is able to
make come true those desires which remain unsatisfied in his or her everyday
life.
An advert for a science fiction magazine is unusually explicit about this.
In addition to the primary use value of the magazine, the reader is promised
access to a wonderful universe through the product—access to other mysterious
and tantalizing worlds and epochs, the realms of the imagination. When studying
advertising, it is therefore unreasonable to expect readers to decipher adverts
as factual statements about reality. Most adverts are just too meagre in
informative content and too rich in emotional suggestive detail to be read
literally. If people read then literally, they would soon be forced to realize
their error when the glamorous promises held out by the adverts didn’t
materialize.
The average consumer is not surprised that his purchase of the commodity
does not redeem the promise of the advertisement, for this is what he is used to
in life: the individual’s pursuit of happiness and success is usually in vain.
But the fantasy is his to keep; in his dream world he enjoys a “future endlessly
deferred”.
The Estivalia advert is quite explicit about the fact that advertising
shows us not reality, but a fantasy; it does so by openly admitting the daydream
but in a way that insists on the existence of a bridge linking daydream to
reality—Estivalia, which is “for daydream believers”, those who refuse to give
up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes in adequate
to merely condemn advertising for channeling readers’ attention and desires
towards an unrealistic, paradisiacal nowhere land. Advertising certainly does
that, but in order for people to find it relevant, the utopia visualized in
adverts must be linked to our surrounding reality by a casual connection.
1.The people in adverts are in most coves ___.
A.happy and glamorous
B.successful
C.obvious
D.both A and B
2.When the glamorous promises held out by the adverts didn’t materialize
the average consumer is not surprised, because ___.
A.The consumer is used to the fact that the individual’s pursuit of
happiness and success is usually in vain.
B.Adverts are factual statements about reality.
C.The consumer can come into the realms of imagination pictured by
adverts.
D.Adverts can make the consumer’s dreams come true.
3.What’s the bridge linking daydream to reality in adverts?
A.The product.
B.Estivalia.
C.Pictures.
D.Happy and glamorous people.
4.Why does the consumer accept the daydream in adverts?
A.Because the consumer enjoys a “future endlessly deferred.”
B.Because the consumer gives up trying to make his dream come true.
C.Because the utopia is visualized in adverts.
D.Because his purchased of the commodity does not redeem the promise of the
advertisement.
5.What is this passage mainly concerned with?
A.Many adverts can be read literally.
B.Everyone has a daydream.
C.Many adverts function on the level of the daydream.
D.Many adverts are deceitful because they can not make good their
promises.
答案：DABAC |
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发表于 2016-7-11 19:06:22