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Apple posted its worst quarterly financial results in more than a decade on
Tuesday. Sales of iPhones, iPads, and Macs all fell by double digits, leading to
a 13 percent drop in total revenue. The markets have reacted harshly, with the
company's stock losing more than 7 percent of its value in after-hours
trading.
苹果公司周二发布了十年来最差的一季财务情况。iPhone、iPad还有Mac销量都跌了两位数，整体收益下降13个百分点。市场反应惨烈，公司非工作时间交易值跌了7个百分点。
Apple is still an enormously profitable company — it pulled in more than
$10 billion in net income last quarter. The iPhone has been one of the most
successful consumer products in world history. It's an almost impossible act to
follow.
苹果仍然是颇为赚钱的公司，上一季净收入吸金逾100亿美元。iPhone迄今是世界历史上最成功的用户产品，几乎是后无来者。
In April 2007, a few months before the iPhone first appeared in stores, the
company reported that it had sold 1.5 million Macs and 10.5 million iPods
between January and March 2007, generating $2.3 billion and $1.7 billion in
revenue, respectively.
2007年4月，就在iPhone首次在店内开售的几个月前，公司报告称，在2007年1月至3月间已经卖出150万台Mac和105万个iPod，分别创收23亿和17亿美元。
Today, of course, those figures look puny. Between January and March 2016,
Apple sold 51 millioniPhones, generating $33 billion in revenues — more than 10
times as much revenue as the iPodgenerated in its heyday. In addition, Apple
sold 10 million iPads and 4 million Macs, for another $10 billion in
revenue.
当然，如今这些数字看起来微不足道。2916年1月至3月间，苹果公司卖出了5100万台iPhone，创收330万美元，是iPod鼎盛时期的十倍有余。此外，苹果公司卖出了1000万台iPad和400万台Mac，又创100亿收入。
Apple's financial results are only disappointing compared to the very high
expectations set by previous quarters' results.Apple hasn't provided sales
figures for the Apple Watch, but estimates suggest that it's only a modest hit
so far.
说苹果公司的财政情况不尽如人意是因为相较于前几个季度而言，业绩高了，公司期望也高。苹果还未提供Apple
Watch的销售数据，但估计至今也只小赚一把而已。
Presumably, Apple is working on other products that it hopes will be big
hits. Maybe the rumored Apple Car will generate iPhone-level revenues and
profits. But if Apple fails to find a successor to the iPhone, that won't be a
sign that they've done anything wrong. iPhone-level hits are just very, very
rare.
大概苹果公司在忙其它产品，希望可以大卖。也许传说中的Apple
Car可以创造和iPhone一样水平的收入和利益。但要是苹果公司找不到iPhone的后继者，也不能说明苹果就有过失策了。iPhone的大卖实属罕见。 |
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发表于 2016-7-10 18:43:42